Email marketing effectively builds customer relationships, creates brand awareness and generates sales. Mobile email marketing gives us access to new markets and helps us to better reach our customers. It is imperative that emails should be as accessible on a mobile device as it is on a desktop or a laptop.
Let us consider a few mobile email marketing optimization techniques to make your email design more mobile friendly:
Short Subject Line: The shorter the subject line (not more than 15 characters) the easier is is for a mobile user to view it and decide whether he should open the mail.
Simple Layout: Limit the email size to 50k because mobile devices are slower to load. Creating an email with a multi-column layout or heavy data content would make the reader abandon the email before it loads.
Easily Readable: Use fonts and sizes easy on the eyes. Your reader may be on the move and if your email is not easily readable he may ignore it. Use white spaces and bullet points for easy readability.
Mobile Friendly Landing Pages: If your email offers the ability to click through on a link, make sure the page you directed them to is also mobile friendly.
Easy Handling: Mobile users use their thumb to navigate. So make sure while adding call to action links and buttons make sure they are positioned where it is easy for the reader to navigate to.
Click-to-Call: Add a regular text phone number or a buttonto your message for a "call to" function. Mobile users will prefer to call rather than type a reply.
Quick Sharing: Icons for sharing social media information should be placed where it is easily accessible to the reader. Do not put them at the end of the email, place them within the content, as relevant, so they can share if need be.
Text Version: Always have a plain text version available. Place a link above your message so subscribers can 'view it online' in case their phone does not display the email correctly.
As a marketer, you have to keep experimenting to increase your sales. With the right optimization techniques, it is easy to tweak your email to see what works for your readers.

When Mark Zuckerberg founded Facebook, he probably didn't consider what a tremendous opportunity this social media website would present for corporations all across the country and even across the globe. In conjunction with Twitter, Blogger, LinkedIn, and more recently, Google+, social media platforms are quickly becoming crucial components of any successful Internet marketing strategy.
Newsletters have been considerably popular vehicles of information for businesses, clubs, societies, and various organizations since before the Internet was even a concept. Although the advancement of technology could have easily caused newsletters to become obsolete, they survived - or rather, successfully adapted to - the digital age for one very simple reason: both subscribers and organizations continue to find them useful. In accurately describing the power f the newsletter, "useful" is actually a mild characterization of the many benefits that come from this medium. Newsletters grant organizations the opportunity to share current promotions and reviews of previous events in a friendly, journalistic tone.
What could be more appropriate in finishing up our series on industries benefiting from email marketing than a spotlight on government? With the upcoming presidential electing approaching rapidly, political interest and publicity is on the rise. Organizations involved in government on multiple levels can all use this heightened interest to their advantage through professional email marketing. In fact, many of them already are.
The advancement of technology and Internet marketing has been highly beneficial for the photo and video industry for perhaps fairly obvious reasons. With email and social media marketing, professionals in this industry are able to share their work quicker than ever with greater detail. Having a strong email marketing campaign, in an industry where aesthetic quality has the heaviest influence on whether or not a consumer chooses that particular business, is key to enticing the buyer to take advantage of current promotions, discounts and new techniques or services offered by the company. Although there are a number of reasons that might account for the photo and video industry's email marketing success, consider the following top three contributing factors.
There were more good email marketing tips available at this one-day event last week than one blog post can handle so I've decided to focus on: How to execute a winning trigger-based email marketing program.
Think email marketing is only to inform your leads and customers about your products and services? Think again! Email marketing, apart from being one of the most effective forms of communicating online, can be used to suit as many occasions as you can think of. Here are some of the ways you can use the same old email technique to connect with your customers:
Recently, I had to call the pharmacy to make sure they had been able to refill a prescription for me. The lady was very nice and said it was ready. In addition, she asked if I would be interested in signing up to receive a text message when my prescriptions were ready in the future.
A week ago, three members of the Delivra team and one of our clients attended the 2012 Email Evolution Conference. On several occasions, I heard the conference referred to as "an email pep rally." It was exactly that - a place to meet and network with others in the industry, learn more about the latest email trends, and represent our 
It's that time of year again - Valentine's Day. For many, it's filled with roses, boxes of candy, and cards telling that someone special how much they mean to you. You wouldn't send those things to someone who ignored you, would you? You would not put in the effort to show them how much they meant to you if they were not going to return it, right? 

With all the Super Bowl craziness going on in Naptown this week, it's a little hard to catch your breath! As an email marketer though, you probably know the feeling. This week's madness is really no different than what you normally deal with on a regular basis at the office while trying to send out immaculate email campaigns to your subscribers.
As the Super Bowl makes its way to Indy, it's hard to miss the preparations taking place around the city. Personally, I can't wait to see how well Indy hosts such an event. As an email marketer, are you trying to get in on the Super Bowl action too by sending out an email to your subscribers about the big game?
As a marketer, we would love for everyone to actually subscribe to our email updates so we can reach out to them every week to keep our brand in our consumers' minds. However, email is one of the most prominent aspects of our daily working lives, where we are inundated by work emails, social media updates, and email advertising campaigns. Therefore, getting someone to actually subscribe to your email can be tough.
Guest Blogger | Jenn Lisak
If you are like me, you love your mobile phone. I like having so much information at my fingertips, whether it's my email, my social networks, or just being able to Google anything! As most people move towards mobile phones today, you should definitely start considering mobile when discussing any marketing plans. Text-to-Subscribe is one avenue to consider and I'm going to give you three reasons to love it!



