Keeping your audience in your email list is one of the major challenges faced by every email marketer. With your competitors vying for their attention, an ill-crafted or irrelevant email campaign can easily make your audience lose interest and click the unsubscribe option. Mentioned below are some ways by which you can reduce unsubscribe rates:

Targeted segmentation: Perform a better list segmentation so you can send relevant and customized mails to your subscribers. When the content is specific...

The mobile marketing world is changing to accommodate new trends. Mobile Internet usage is predicted to outgrow desktop Internet usage by 2014. With facts and figures leaping out of every article you read, let’s take a look at the current trends in mobile marketing you need to keep an eye on.

Smart Phone Usage to Grow: As more people depend on their mobile phone for their Internet usage, smart phone is the preferred choice. Users will also start paying for products and services through their...

The winds kicked up out of the south last week, bringing spring temperatures to most of the United States. The earth started its annual rebirth as flowers started peeking through the ground and people once again ventured outside.

Marketing seems to be going through a rebirth of its own, and the season is called mobile. The mobile season has marketers donning bonnets of marketing ideas and gathering baskets of cell phone numbers.

It's not surprising. Research shows that mobile marketing will play...

With the rise of social media, people assumed email marketing was dead. I'm assuming that with the number of mobile phone owners increasing, people will again think...email is dying. I can't agree.

In fact, just like there is great potential in email and social media integrating, I think the same is true for mobile and email.

Recently, a HubSpot blog post highlighted effective email list growth tactics based on information from MarketingSherpa. It was encouraging to see that mobile capture was...

Email marketing, although barely a decade old, is an established tool for marketers and it plays an important role. How can you improve performance? Here are a few ideas for your 2011 email marketing objectives list.

1. Integrate your email marketing with emerging marketing channels like social media. At the very least this tactic extends your email reach to recipients' friends and followers.

2. Insist that your email marketing efforts produce a ROI. I like to say that a good open rate cannot be...