Keeping your audience in your email list is one of the major challenges faced by every email marketer. With your competitors vying for their attention, an ill-crafted or irrelevant email campaign can easily make your audience lose interest and click the unsubscribe option. Mentioned below are some ways by which you can reduce unsubscribe rates:

Targeted segmentation: Perform a better list segmentation so you can send relevant and customized mails to your subscribers. When the content is specific...

We all know that most people have a mobile phone these days (in fact, some own more), so you might be thinking about starting a mobile campaign. Not sure where to start? Check out some of the features that Delivra offers. 

Text to Subscribe functions just like it sounds. A keyword is texted to a short code and that person is then added to an email list. Text to Subscribe can be placed on any marketing materials, making it a fantastic way to combine traditional marketing channels with mobile...

Would you say you are very selective with your personal use of Text to Subscribe? Not to mention subscribe forms and other methods of collecting information used by marketers?  This question probably seems like a no brainer.  It is safe to assume this personal preference is shared by many and should not be overlooked by marketers when managing a Text to Subscribe campaign.

This fall, my family visited a local restaurant who was using an effective form of communicating with customers during and...

I'm a regular tweeter @nfberman and occasionally have a decent thing or two to relate. Below are some of my recent posts. Hope you find them informative. 

09-20 Sad state of affairs: 55% of email marketers say they're batch blasting rather than segmenting according to a study by Return Path. 

09-19 MailChimp's analysis of subject lines indicates that as subject line increases, nothing happens to open rate performance. 

09-19 Lots of useful stats in this email marketing report: http://econsultancy.co...

SMS marketing is instant. It immediately connects with your customers and can be more effective than print, radio, TV and even email marketing when implemented well. SMS marketing is extremely useful for your business and branding, read on to find additional benefits of marketing campaigns using SMS. 

Cost Effective - SMS marketing costs much less than direct mail, print, radio or TV advertising. It also improves your ROI, as SMS is considered to be 10% more effective than newspaper ads and 5%...

Recently, I had to call the pharmacy to make sure they had been able to refill a prescription for me. The lady was very nice and said it was ready. In addition, she asked if I would be interested in signing up to receive a text message when my prescriptions were ready in the future. 

Of course!

How convenient to be able to get a text message when my prescriptions are ready for pick-up. CVSalso allows you to sign up to receive emails to better manage your prescriptions, receive health information,...

A week ago, three members of the Delivra team and one of our clients attended the 2012 Email Evolution Conference. On several occasions, I heard the conference referred to as "an email pep rally." It was exactly that - a place to meet and network with others in the industry, learn more about the latest email trends, and represent our email marketing agency. 

As a group, we shared amongst ourselves information we gleaned from the different presentations we went to. I attended Auditing Your Email...

The winds kicked up out of the south last week, bringing spring temperatures to most of the United States. The earth started its annual rebirth as flowers started peeking through the ground and people once again ventured outside.

Marketing seems to be going through a rebirth of its own, and the season is called mobile. The mobile season has marketers donning bonnets of marketing ideas and gathering baskets of cell phone numbers.

It's not surprising. Research shows that mobile marketing will play...

With the rise of social media, people assumed email marketing was dead. I'm assuming that with the number of mobile phone owners increasing, people will again think...email is dying. I can't agree.

In fact, just like there is great potential in email and social media integrating, I think the same is true for mobile and email.

Recently, a HubSpot blog post highlighted effective email list growth tactics based on information from MarketingSherpa. It was encouraging to see that mobile capture was...

Email marketing, although barely a decade old, is an established tool for marketers and it plays an important role. How can you improve performance? Here are a few ideas for your 2011 email marketing objectives list.

1. Integrate your email marketing with emerging marketing channels like social media. At the very least this tactic extends your email reach to recipients' friends and followers.

2. Insist that your email marketing efforts produce a ROI. I like to say that a good open rate cannot be...