We all know that most people have a mobile phone these days (in fact, some own more), so you might be thinking about starting a mobile campaign. Not sure where to start? Check out some of the features that Delivra offers. 

Text to Subscribe functions just like it sounds. A keyword is texted to a short code and that person is then added to an email list. Text to Subscribe can be placed on any marketing materials, making it a fantastic way to combine traditional marketing channels with mobile...

SMS marketing is instant. It immediately connects with your customers and can be more effective than print, radio, TV and even email marketing when implemented well. SMS marketing is extremely useful for your business and branding, read on to find additional benefits of marketing campaigns using SMS. 

Cost Effective - SMS marketing costs much less than direct mail, print, radio or TV advertising. It also improves your ROI, as SMS is considered to be 10% more effective than newspaper ads and 5%...

Experts and marketing professionals have been so engrossed in reaching their audience they often tend to skip the most vital step to successful email marketing. While everyone provides plenty of suggestions on how to keep your clients covered like relevant content, impressive one liners, and creative designs, it would do a world of good to take a break to think!

Before you design your marketing strategy, ask yourself these key questions about your email campaign:

• What would you expect if you were...

Your subscribers are busy people who are increasingly reading and responding to your emails through mobile devices. The mobile goes everywhere - when traveling, at the dinner table, in the park and even the bathroom. For successful marketing, you should optimize your email so it is easily availble in all platforms especially mobile. An email's open and click-through rates determine its effectiveness. Here are a few tips you can keep in mind to increase mobile click-through rates: 

Relevant...

Everyday your inbox brings in emails intended to market something. You might spare a glance to the ones that stand out in your preview pane. A successful email is one that leads the customer to your product and generates sales. So what makes your email successful? Relevant content – yes, Interesting subject line– yes, but having just the right content and subject line do not always work. The first step to a successful email is a good design.

Here are a few tips to keep in mind when you design...

Yes, you read it right. It's time to drag and drop those boring, pre-iPhone emails into your trash, and head to the creative department for something that screams - 'Look at me'. Your customers and prospects get a trillion emails in their inbox every day and the chances of them reading yours rests on one factor alone - RELEVANCE. 

As more email messages fill our inbox, we spend little or no time reading them. This does not mean email marketing is no longer effective. It only means we, as...

The last entry for prepping your Holiday email campaign focuses on content and evaluating results. Choosing your content focus should be easy if you completed the tasks from week one and week two.

Test your subject lines and content. Can't decide on a subject line or where to place that "Buy Now" button? Email AB split testing takes the guess work out of it and shows you the results instead. Do not lean on just open or clickthrough numbers, instead keep the focus on conversion.

Keep your content...

The winds kicked up out of the south last week, bringing spring temperatures to most of the United States. The earth started its annual rebirth as flowers started peeking through the ground and people once again ventured outside.

Marketing seems to be going through a rebirth of its own, and the season is called mobile. The mobile season has marketers donning bonnets of marketing ideas and gathering baskets of cell phone numbers.

It's not surprising. Research shows that mobile marketing will play...

With the rise of social media, people assumed email marketing was dead. I'm assuming that with the number of mobile phone owners increasing, people will again think...email is dying. I can't agree.

In fact, just like there is great potential in email and social media integrating, I think the same is true for mobile and email.

Recently, a HubSpot blog post highlighted effective email list growth tactics based on information from MarketingSherpa. It was encouraging to see that mobile capture was...

If you are like me or anyone I know, you are likely always on the go.  Life today is not as simple as it used to be.  One of my saving graces has been my smartphone.

• It literally never leaves my side
• It serves as my alarm clock
• It provides me with entertainment
• It has my calendar
• It has my email
• It has my contacts
• I can get movie tickets with it
• I can watch videos
• And so on....and so on...and so on

Sound familiar?  I could go on all day, but simply put mobile devices have become a way of life for everyone...