Web forms and filling out cards in order to obtain subscribers are effective methods under certain circumstances; however, text-to-subscribe allows clients to reach your audience more efficiently and have them respond quickly.

Events or Trade Shows: Last February we covered trade show rules of engagement, if you missed that post you may want to check that out. Trade shows are a great opportunity to grow your email subscriber list and we now have a couple of new tools to enhance your trade show email plan. Bonus: Set up a welcome message so as soon as they sign up via text they receive their first email explaining who you are and what information they have signed up for.

Retail Store: Having a sign up for text-to-subscribe gives your shoppers an opportunity to sign up for your special offers and at the same time can offer them a discount on their in-store purchase. It's a win-win for you and your shopper.

Print Ad, Direct Mail Piece, Banner: Adding sign up info to your print ad or direct mail piece using text to subscribe gives your new subscriber an opportunity to sign up right now rather than waiting until they get online later.

Announcements: Do you purchase advertising from your local sports team? Next time you change that copy include a brief snippet on how to sign up to receive information from you too.

Speaking Engagements: Do you give a lot of presentations? Including text to subscribe information at the end of your presentation will give your audience members an easy way to sign up for future newsletters.

Text-to-subscribe offers you and your future subscribers an easy, accurate and immediate way to sign up for your next email.

Interested in learning more about adding text-to-subscribe to your marketing strategy? Download the whitepaper or contact us today to learn more.