Just a Suggestion

I'm an avid reader of the Brass Tack Thinking blog (thanks for the suggestion Carissa!). A couple of days ago this blog post, Run Your Own Race, struck me on both a personal level and as it relates to email marketing industry averages. While I am just as competitive as the next girl or guy, I am (working on) keeping in check that I am unique and my goals, success and failures are unique to me as well.

The same goes for your email marketing efforts. While "industry trends" are nice to know when you are looking at your open rates and click through rates to see how your efforts are measuring up, remember that you are unique. Your content is unique to you. Your sending frequency is unique to you. Most importantly, your audience is unique to you. I'm not saying to ignore industry trends all together, but if I were you, then I'd set my own goals. Not based on some pie in the sky industry average percentage, but focused on what you know to be stretch (yet still attainable) goals.

Want ways to meet your stretch goals?

Add video - Why use video? Video in email is 2-3 times more likely to be clicked on then a text link.
Do a survey - Find out more about your audience and what they want then target your sending based on preferences.
Add more calls to action - Instead of putting the whole article in the email, put a little blurb and then use Delivra's landing pages for the full article. Include a table of contents linking to articles in your email so readers can easily pick what they want to read.
Automate - Whether you use triggered or sequential mailings or you use our data integration options to make things more efficient. When you automate the sending of your emails or importing members you can focus on your creative and statistics to better your next campaign.

Need help setting goals for your email marketing efforts? Need to get started sending email? Give us a call. That's what we're here for. 866.915.9465

Rachel Rewerts | Account Management