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New Reports Added

Delivra has just introduced an all-new reports function that delivers enhanced insight into campaigns and the ability to more easily share campaign results with management through PDF downloads of most reports.

For Standard, Professional and Enterprise users, two new reports are available: Mailing Compare and Click-through Heat Map. The Mailing Compare report allows users to easily compare various metrics of up to 10 mailings. You can use this report to help improve your next email marketing campaign.

The Click-through Heat Map is a great visual reference that displays an email with interactive overlays of tracking information for links.  You can see where people are clicking in your email - useful information in seeing what activity is happening in order to make adjustments to future emails.

Four additional new reports are available, including a Report Dashboard, Mailing Overview, Delivery Statistics and Tracking Statistics. These reports are available to all Delivra customers via the main Reports menu. Previous reports are still available via a URL.

Customers with a Professional or Enterprise license can export reports via a PDF document (except for the Click-through Heat Map) for easy sharing for those that may not have access to the Delivra application.

In addition to enhanced reports, Delivra introduced a Mailing Calendar feature, which displays a one-month calendar view of all mailings that have been sent are are scheduled for distribution.

Mailing Overview Updates

This report view has all the same data you are used to viewing, however, now it has two additional tabs to make navigation easier. In the Charts Tab, you can click on the area of the chart you are interested in to find out member specific data. You can also save the charts as images just by right clicking and choosing save image.

The Tables Tab is useful to those clients looking for one screen that shows most of the tracking data you are looking for. This links take you to member specific information and you will see your top clickthrough URL's down at the bottom.

Report Dashboard Updates

The changes made to the report dashboard have been done to include data overlay on the charts for easier readability and two new reports have been added. The two new reports are for delivery time and complaint rates.

The delivery time chart shows an average of how fast your mailings are going out. The complaint rate chart is color coded to show your average complaint rate for each month.