Rachel is an Account Manager with Delivra. She has been with Delivra since July 2009 and has five years of account and project management experience.

As an Account Manager, she is responsible for keeping her accounts up to speed on email marketing best practices and all the new things going at Delivra.  Her laser focus on product education and best practices makes her the perfect resource for the beginning up to the most experienced email marketers.   

In her spare time, Rachel enjoys baking and spending time with her husband and Bull Mastiff, Roxie.
   

Feel like your email marketing program needs an overhaul? It's easy to find the low hanging fruit that could have a big impact. Check out these ideas:

• Identify all sources of possible subscribers- Identifying the sources will help you decide the best way to welcome them to your list. Remember, email marketing is all about relevant content and starts with the welcome email.
   
• Identify where your subscribers are in the engagement funnel- Sending a "buy now" message to someone who just bought that...

Creating segments can be tricky when you aren't directly selling online or don't have specific preferences for clients to choose from. If you have been using an email marketing agency like Delivra, then you already have exactly what you need to get started. Create activity based segments. Start out by splitting up your audience based on the following criteria:

No activity (No Engagement)- Never opened, never clicked a link to learn more, or never forwarded or shared with any friends. These people...

Web forms and filling out cards in order to obtain subscribers are effective methods under certain circumstances; however, text-to-subscribe allows clients to reach your audience more efficiently and have them respond quickly.

Events or Trade Shows: Last February we covered trade show rules of engagement, if you missed that post you may want to check that out. Trade shows are a great opportunity to grow your email subscriber list and we now have a couple of new tools to enhance your trade show...

The last entry for prepping your Holiday email campaign focuses on content and evaluating results. Choosing your content focus should be easy if you completed the tasks from week one and week two.

Test your subject lines and content. Can't decide on a subject line or where to place that "Buy Now" button? Email AB split testing takes the guess work out of it and shows you the results instead. Do not lean on just open or clickthrough numbers, instead keep the focus on conversion.

Keep your content...

Just in case you missed the previous post, click here to read part one about preparing the plan. Part two focuses on prepping and segmenting your audience.

Get the audience opt in. Create a special category just for your Holiday campaign and start promoting it now on the website, social media and email. You could also use text to subscribe in-store to gain new subscribers. Having some of your larger audience opt in to special Holiday savings will show you how much interest there is and will make...

Email marketing is a great tool to help you reach your overall marketing and sales objectives. However, sometimes it's hard to know where to to start to make the leap from sending everything to everyone to really utilizing the targeted and dynamic power of email marketing. Here are some tips that should help you get started:

Define your Goals- This should not be confused with your email marketing statistics. Email open rates and clickthrough numbers are good indicators of how you are...

Did you see Watson on Jeopardy!?  What is so awesome about Watson is (most of the time) he can pull out the most relevant data in a sea of information and come up with the right answer (minus the whole Toronto incident). I’ve been thinking, I want Watson as my life raft. He can find the relevant content and offers, and send them my way.

Usually my blog posts come from my account manager role. This time, I’m pulling from my experience as a consumer. I may be a perfect representation of your...

I have been working with a lot of clients who are looking for ways to improve their email efforts in 2011. They usually are wondering how much all the bells and whistles cost. They assume they need to invest more money in their email marketing program to see improvement. Frankly (and don't tell my sales manager I'm saying this), but  a lot of clients already have most of the bells and whistles they need. Occasionally additional financial investment is needed for things like integration, custom...

Hopefully your list of 2011 e-mail marketing goals includes setting up a welcome message to your new subscribers. A welcome message is simple to create and informative for your new list member (as well as a best practice we recommend). I have been receiving a lot of questions about what to include in welcome email so here are a few tips for setting up your own:

1. Let your subscriber know what they are signing up for and how often they should expect to hear from you. Monthly Newsletters? Daily...