What keeps email marketers up at night? Sure, there are lots of worries. What if my copy has a typo? What if I get flagged as spam? What if people unsubscribe in droves?

But what they should be worrying about is a big word with an important meaning: deliverability.

That means that emails messages are actually getting to the recipients mailbox. The Delivra blog has covered this topic quite often recently, discussing an overall email marketing deliverability plan as well as focusing on reputation...

By now, there are enough “Big xxxxx” doing the rounds: Big Business, Big government, Big Chocolate, Big Oil, Big Science, Big Tobacco and Big Media. A recent addition is Big Data, which broadly refers to the humungous amounts of information that gets generated in this digital age.

Naturally, Big Data is complex and unwieldy. In fact, it is defined as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional...

As a marketer, you have to be careful about the emails you send. With aggressive Spam filters everywhere, your email can easily land in the Spam folder. Your reputation as a sender is critical in authenticating your emails, ensuring its deliverability, and increasing your open and click-through rates. Here are a few tips to ensure your emails reach your reader's inbox and not the Spam folder: 

Maintain Your Email List: Having a big database is not enough. You should periodically run an email...

Email marketing is attractive because it is a budget-friendly marketing tool in our Net-connected world. Among several channels, the ROI from email is at the top, almost twice that of its nearest rival – search marketing. This means email continues to be a marketer’s best bet for connecting with customers and prospects. And if customer is king, all your email recipients are the prospective heirs-in-waiting, right?

This brings us to the rules that apply to customer service. You must have heard...

In an effective email marketing program, the quality of clients counts more than the quantity. Having a huge database of clients might sound lucrative, but in reality, even a few hundred who are potential customers, can help you leverage your business.

Identify The Crowd

• Know the age group of your audience. If you are going to sell watches, bags or fashion accessories, the buyers in the age group of 17-28 years would be more appropriate. Sending emails to senior working professionals when...

Email marketing experts agree that an essential part of your email campaign is timing. You want to make your messages go out on exactly the right day at exactly the right hour.

Unfortunately, there isn't much agreement on when that should be. Copyblogger reports many expert email markterers prefer different times. Rick Whittington notes there several studies all showing different data. Scott Stratten insists content is more important than the timing. Even Delivra's competitor (and other email...

If you're doing email marketing, you should be thinking about your return on investment. 

This isn't particularly unique to email. It's not even unique to marketing. If you put money into some effort in your business, you want to figure out what that investment actually produces.

For example, we recently sent out a reactivation campaign for our ongoing business classes here in Indianapolis. (Is your email marketing agency doing reactivation campaigns?) Here's what it looked like:

This is a great...

Delivra’s Managed Email Marketing Services (also known as full service email marketing) is this month’s topic of choice on the blog.  Why?  Because after performing these services for awhile, we have pulled together results showing how valuable it has been for many of our clients.  But this blog post isn’t really a sales pitch for full service email marketing (if you really want one, read my previous post) instead, it is meant to speak to the many issues our clients experience that lead them...

It was January 1998 when I got my first email address.   15 years ago.  I remember it very distinctly because it was pretty exciting.  I was 15 and didn't have a computer at home that could access the internet.  I know - ridiculous.  I went through my early teens without even as much as AOL.  I had gone to the library which had recently opened up a public computer alcove to the public.  I found the internet and it was mesmerizing.  My email address came from none other than Excite.  If you don't...