What keeps email marketers up at night? Sure, there are lots of worries. What if my copy has a typo? What if I get flagged as spam? What if people unsubscribe in droves?
But what they should be worrying about is a big word with an important meaning: deliverability.
That means that emails messages are actually getting to the recipients mailbox. The Delivra blog has covered this topic quite often recently, discussing an overall email marketing deliverability plan as well as focusing on reputation...Read More » »