64% of marketers plan to use video in e-mail in 2010, while only 12% used it last year according to a study released recently by Implix. With up to 2-3 times the click rates of static emails it's no wonder that interest is high.
Within the past six months, Delivra has announced the development of no less than three tools to make it easier to integrate video in email.
Why three? Different strokes for different folks.
At the high end, Delivra has integrated Cantaloupe's Backlight video hosting application. This tool is for the sophisticated marketer with a four-figure budget and an annual commitment. In the mid-range, we have integrated Flimp Media's tool. This is a good option for those that are looking for landing page flexibility along with their video hosting. Finally at the low end, on a $50 month-to-month plan, we offer VideoNow to jump start clients entry into rich media.
All of these tools feature point and click ease of use, integrated tracking, and re-marketing segmentation opportunities.
2/3 of your competitors are planning to use video in email during the next ten months. Are your video marketing plans up to speed?
To learn more about Cantaloupe's new VideoHere tool, sign up for our webinar today!
Neil Berman | President & CEO
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