I own two cars. A 2009 4-door sedan and a 2008 SUV. The sedan is quiet on the road and handles like a sports car. The SUV, with its high profile and all wheel drive, is perfect for maneuvering after a snowfall. Plus it holds the big stuff that won't fit into the sedan.
I wouldn't want to choose between them. This got me thinking, can there be a parallel argument for email service providers (ESPs)?
If I send a simple bi-weekly templated newsletter to the same audience, a basic low-cost ESP may fit the bill just fine.
However, if I need a high-touch provider with strategy consulting, analytics integration, and transactional messaging capabilities, I will need a more robust solution. It will cost more, but if the ROI (return on investment) makes sense - I'm good with that.
So next time an ESP calls, don't say, "I already got one of those." Ask yourself if you need another one.
Powered by Compendium
Comments for The Case for Hiring 2 ESPs