I met with a prospective client recently. They were using an entry level email marketing services provider. By entry level I mean basic, easy to use, and cheap. The prospect was sending two email blasts a week to everyone on their list. One message to everyone each time.
They complained that sales were flat and they could not measure success of their email marketing efforts.
He challenged, "How can you help me?" I replied, "Not sure I can." Somewhat taken a back he asked why?
"Because you will have to completely rethink the way you're communicating to recipients," I ventured. " And that means sending fewer emails, segmenting mailings based on activity history, and throwing out your 100% image laden designs."
"There's extra work involved on your end and you're going to pay Delivra more than your current supplier."
Short message: Delivra can help, but the prospect will need to rethink tossing emails at the proverbial wall to see what sticks. If not, our service won't perform any better than his current one. It's the process that needs changing. And its that data-driven email marketing process that Delivra can bring to this party.
We got their commitment and will start a real email marketing program next week.
Want to tilt your sales graph up and to the right? Time to act!
Call us at 317-915-9400 or complete the contact form on our website!
Neil Berman | President & CEO
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