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Neil's Best Email Marketing Related Twitter Posts

Thursday, September 27, 2012 by Neil Berman

Neil Berman | Delivra Email BlogI'm a regular tweeter @nfberman and occasionally have a decent thing or two to relate. Below are some of my recent posts. Hope you find them informative. 

09-20 Sad state of affairs: 55% of email marketers say they're batch blasting rather than segmenting according to a study by Return Path. 

09-19 MailChimp's analysis of subject lines indicates that as subject line increases, nothing happens to open rate performance. 

09-19 Lots of useful stats in this email marketing report: http://econsultancy.com/us/blog/10723-16-of-email-marketers-don-t-measure-inbox-deliverability

09-18 New research by Epsilon shows triggered email marketing messages generate 122% more clicks than business as usual email. 

09-17 An email marketing study by Coast Digital found that messages remain productive for 4 weeks after sending. 

09-14 How can marketers be excited by aggregating channels into a single view when they aren't getting the unconnected job done right? 

09-13 CompTIA July survey of 935 business executives found 15 percent are adept at measuring the effectiveness of email marketing campaigns. 

09-12 A better than usual analysis on subject line length. http://www.emailaudience.com/the-ideal-subject-line-length-size-does-matter-especially-in-b2c

09-10 An email study by AWeber pitted clever subject lines against clearer ones. Clarity was the winner with 541% more response. 

09-07 Amazon's new Kindle Fire has a completely new email client with Gmail, Hotmail and Yahoo support out of the box. 

09-06 The upside of SMS is 95% of people will read a text in 5 minutes. The downside is few brands know how to get their customers' phones. 

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