I'm a regular tweeter @nfberman and occasionally have a decent thing or two to relate. Below are some of my recent posts. Hope you find them informative.
09-20 Sad state of affairs: 55% of email marketers say they're batch blasting rather than segmenting according to a study by Return Path.
09-19 MailChimp's analysis of subject lines indicates that as subject line increases, nothing happens to open rate performance.
09-19 Lots of useful stats in this email marketing report: http://econsultancy.com/us/
09-18 New research by Epsilon shows triggered email marketing messages generate 122% more clicks than business as usual email.
09-17 An email marketing study by Coast Digital found that messages remain productive for 4 weeks after sending.
09-14 How can marketers be excited by aggregating channels into a single view when they aren't getting the unconnected job done right?
09-13 CompTIA July survey of 935 business executives found 15 percent are adept at measuring the effectiveness of email marketing campaigns.
09-12 A better than usual analysis on subject line length. http://www.emailaudience.com/
09-10 An email study by AWeber pitted clever subject lines against clearer ones. Clarity was the winner with 541% more response.
09-07 Amazon's new Kindle Fire has a completely new email client with Gmail, Hotmail and Yahoo support out of the box.
09-06 The upside of SMS is 95% of people will read a text in 5 minutes. The downside is few brands know how to get their customers' phones.


Neil Berman
Lavon Temple
Celeste Odell
Kathryn Reinhardt
Cody Sharp
Rachel Rewerts
Ally Inglis
Bonnie Mulinaro
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