Jumping into an email marketing program without doing the necessary planning is a little bit like waking up married in Vegas: It seemed like a good idea at the time, but in hindsight you've made a big mistake.
Email marketing --like a wedding--takes planning to be truly memorable. As marketers, we are experienced in planning. We hold countless meetings where we detail strategies and delineate tactics. We develop marketing calendars and charts. But we tend to leave email marketing out of the planning phase. That's because many marketers view email marketing as a channel and not as a strategic part of their marketing mix.
As a result, marketers are missing out on the richness that email can add to their marketing results. Instead of perceiving email marketing as a last-minute detail, companies would benefit from better planning their email marketing programs to contribute to the overall success of their marketing plans.
To read the rest of the MediaPost article and receive four key strategies marketers can use to plan their email marketing efforts, click here.
Powered by Compendium
Comments for Married In Vegas: Not In The Plan