I hadn't flown Southwest for a long time. As this was the best choice for scheduling from Indy to Seattle, I boarded the two-leg 6-hour flight. 

As the beverage and snack service came by, I grabbed a bag of peanuts and noticed the call to action, "Find out about our next BIG Sale with click 'n save emails. Text your email to 83793." (See Photo)

Delivra staff routinely get asked how to build an opt-in email list. Our answer, simply put, is to ask for them at every customer touch point. Southwest Airlines is not a client, but they have certainly got the message.

Of course, I texted my email and received the following acknowledgement,

Thanks for signing up for 
SWA Click 'n Save. You'll
never miss another deal in 
your inbox!

Want to try text to subscribe to acquire email addresses for your organization? Contact the email marketing experts at Delivra and we'll show you how. 

Extra thought: Read the book Lead with LUV written by Ken Blanchard and SWA president Colleen Barrett. In it, you will discover more secrets of success.