Good Advice From Seth

I receive the daily Seth Godin blog posting via email. Most days it's just entertainment but today's topic got me thinking.

He commented, "Every 18 months for the last decade, the world has doubled the data it pushes to you. Twice as much email, twice as many friend requests, twice as many sites to check, twice as many devices. When does your mind lose the ability to keep up? Then what happens? Is it already happening?"

YES. IT'S ALREADY HAPPENING! At least for me it is...

Here's an example. I signed up for a local restaurant's email newsletter. The first issue arrived yesterday. It contained 60 lines of text and a logo. Do they really think I'm going to read it? Wouldn't a mouth-watering image of their famous beef sandwich be more enticing? How about a bar-coded coupon that automatically tracks redemptions?

I also noted that they were using an email service provider with prices starting a $10/month.

Take away: With the plethora of data we all unavoidably are required to process, your organization needs to treat customer communications with the utmost care. If you're a restaurant, don't budget $10/month and ask the cashier to come up with something to say.

If you don't have the internal resources to get the job done right, hire it out. Many Delivra clients do just that and the results are truly amazing.

Looking to find out how you can concentrate on your core business and leave email marketing to the experts? Contact us at 866-915-9465.

Neil Berman | President & CEO