Five Resolutions To Grow And Maintain Email Lists

The holidays have come to a close, and email marketers are reveling in their swelling lists of new customers.

While no one likes a party pooper, here's a a sobering thought: Each year email marketers lose roughly one-third of their email addresses to list churn, bounces, unsubscribes or spam complaints, according to the Email Experience Council.

With addresses on email lists turning over every three years, growing email lists must be a priority for marketers. Good list maintenance will help reduce churn while giving you a more accurate view of your delivery, open and click-through rates. A clean list also will ensure that you're in compliance with CAN-SPAM laws.

Growing and maintaining lists is not difficult, but it does take effort. To make the process easy, I've developed five New Year's resolutions for growing and maintaining email lists.

To read the 5 resolutions and the rest of this MediaPost article, click here!

Neil Berman | President & CEO