Business is good. We are hiring more staff and Delivra will be needing to expand office space. Planning ahead, I met with a commercial real estate representative from one of the largest brokerages in the world.
He had done his homework by going to our web site to research our business.
It was obvious that this was his first exposure to an email marketing software company. He commented, "I get what you do. It's like when I was sending direct mail credit card solicitations while working for a bank in the 1980's. This is the modern day direct mail."
"I'm 52 years old you know. I just don't get all of this Facebook and Twitter stuff," he exclaimed.
I was tempted to ask if he owned a mobile phone, but was distracted by my own agenda.
For all of you in the generation that was weaned on fax machines, which in their day were the cutting edge for fast communication of information, it's time to catch up or give up.
Your younger competitors have all the latest technology gadgets and expertise to maintain a winning edge.
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