Neil Berman is President & CEO of Delivra, one of the original email marketing software and services providers. As President & CEO, Berman is responsible for developing company-wide strategies that shape Delivra's email marketing platform. Berman is heavily involved in the development of partner and client relationships. A certified public accountant (CPA), he also acts as the company's Chief Financial Officer and oversees the financial management of the company. 

Berman founded Delivra in 1999 and blazed the trail by creating one of the industry's first automated email marketing solutions. For the past decade, he has focused his efforts on providing outstanding web-based email marketing solutions with personalized service. Delivra now services more than 700 clients nationwide. 

Berman began his career in corporate accounting. His success has been rooted in an intense commitment to entrepreneurship and building and maintaining solid customer relationships. He believes strongly in communicating with customers to help mold a product that addresses real needs and provides practical solutions. 

An active contributor to both the business and nonprofit community, Berman has served in leadership roles as a member of both the American Marketing Association (AMA) and the Business Marketing Association (BMA). In addition to his personal service with various nonprofits, he also generously donates the company's email marketing services to local nonprofits in Indianapolis. 

Berman graduated from the University of Minnesota with a Bachelor of Science (BS) in Business Administration. He also is a member of the Indiana CPA Society. 
 

I'm a regular tweeter @nfberman and occasionally have a decent thing or two to relate. Below are some of my recent posts. Hope you find them informative. 

09-20 Sad state of affairs: 55% of email marketers say they're batch blasting rather than segmenting according to a study by Return Path. 

09-19 MailChimp's analysis of subject lines indicates that as subject line increases, nothing happens to open rate performance. 

09-19 Lots of useful stats in this email marketing report: http://econsultancy.co...

I spent Labor Day weekend in Chicago attending the 34th Annual Jazz Festival in Grant Park. The weather was perfect 70's (remnants of hurricane Issac missed the loop) and Chicago jazz is renowned for its quality - even better when it's free and outdoors. 

What struck me was nowhere was I asked for my email address. The preponderance of smart phones at the event and around town was obvious. A text to subscribe call-to-action at any of the venues I visited is a no-brainer. So why not attempt to...

I recently spent the night at Buffelsdrift Game Lodge located in the Western Cape region of South Africa. Buffelsdrift is a private reserve offering a bushveld experience complete with comfortable tent-style lodging. 

I spent the morning viewing elephants and other wildlife from a perch overlooking a lake with a snow-capped mountain backdrop. It was a pristine moment. However, upon checkout, I was jerked back into reality. A placard on the counter read: 

• Find us on Facebook
• Follow us on Twitter 
• Watc...

My April 3, 2012 post related how Southwest Airlines snagged my email address with a clever on-board peanut bag advertisement. See: http://www.delivra.com/blog/neil-berman/how-southwest-airlines-acquires-email-addresses.

Well, after receiving almost daily email promotions (or it seemed like it), I unsubscribed. Really, how often does a person fly? That should be a clue for determining frequency. Or why not just ask me utilizing a profile form? 

Moral of the story: Don't burn a new relationship by...

Shame on your recent Kindle advertisement Amazon. 

I know you own diapers.com, but you broke the cardinal rule of online advertising in sending an offer that is 'not relevant to me'. 

Now, I can't blame them for taking advantage of prime ad placement space previously occupied by illustrious author renderings. But, don't wreck your brand for short term gain. 

My options? Buy a Nook or iPad or Samsung tablet. Or just ignore it as there's no unsubscribe option. 

We regularly advise our email marketing...

WOW! This social sharing option list is kind of crazy - it even has a search tool. 

Thankfully, I can make more sense of email marketing (my career love). 

My last blog post was about my girl friend's unfortunate experience in Hanoi while attempting to fly to Hong Kong. See it here. 

Later that same day, I was flying to meet up with her. After an hour delay in Detroit to repair the plane's satellite guidance system (thank goodness for that) and another hour delay circling the Hong Kong airport waiting for a thunderstorm to pass, I landed. 

The travel agency had arranged for a driver to pick me up and transport me to the hotel. I deplaned, passed...

Recently, my iPhone rang at 7:00am. It was a Skype call from my girl friend who is traveling in Asia. She was at the airport in Hanoi, Vietnam. 

Her travel agency had booked a flight from Hanoi to Hong Kong. She was attempting to get a boarding pass. The airline had her name and reservation number but insisted on a ticket number to issue the boarding pass, which of course, she did not have. 

She tried calling the travel agency but no phone service was available. She tried logging in to the agency...

I want to let everyone know that Delivra is about to release our Microsoft Dynamics CRM Integration via Cazoomi. 

Similar to our NetSuite CRM integration, the Microsoft enterprise solution supports both MS CRM 2011 and MS CRM 4.0 with: 

• Unlimited Sync Profiles 
• All Sync Templates
• Sync on Demand 
• Flexible Sync Scheduling 
• Premier Support
• Customization (additional charge)

This is fully tested, productized integration that takes minutes to install. 

Cazoomi is offering a free 14 day trial which Delivra...

I'm REALLY excited about our recent NetSuite Email Integration via Cazoomi. 

Easy set up. Automatic syncing of the two software applications. Fast results. Affordable pricing. 

Read the case study on how the Delivra/NetSuite Cazoomi SyncApp helped John & Kira's gourmet chocoloate company go from vanilla to chocolate ganache. 

Or call our email marketing consultants for more information at 866-915-9465 toll free.