If you are into email marketing, you know how your email campaigns are performing. Whether you are creating informational emails or pitching high end products and services, you still may feel your campaign could be more effective.

Take a look at these six email marketing checkpoints to see where you can respond with a definite “Yes!”. These are meant to help you evaluate the effectiveness of what you wish to deliver to your customer’s email inbox.

1. Email design is all-important. Subscribers prefer...

This is the first of a 3-part series on designing email for mobile audiences.

Working here within the Delivra design team, I'm astounded at one fact: few email marketers are designing their emails with mobile in mind. Many email marketers simply have no interest, no time, or no resources to do so. Thankfully, Delivra can provide those resources—but if you're not giving yourself the time to even consider optimizing your email for mobile devices, you may be making a mistake in your mobile marketing...

Here is a glimpse at some real-life trends in the way testing strategies are deployed. These trends have been reported from a survey of 2,735 marketers in the email marketing realm.

Which email elements are the most frequently tested or tweaked? Remember three (somewhat obvious) factors matter: ease of tweaking, time taken for tweaking, and the cause-effect response rate aka speed of getting improved metrics.

Subject lines are the most tested element of an email marketing campaign. Not surprising...

Delivra is sponsoring All About eMail Live! - a one-day event for email marketers. This intensive workshop will allow you to join your peers and collaborate with an all-star lineup of industry leaders who will discuss the hottest email marketing trends, including best practices and strategies, acquisition, data management, email and social, rendering, and more. 

It's being held at: 

New York Marriott 

http://live.emarketingandcommerce.com/agenda/

I'm moderating a roundtable at 1:30pm entitled: 2012...

Justine Jordan from Litmus has posted a fun infographic that outlines, "ten important guidelines to an amazing mobile experience, as well as six things you'll definitely want to avoid."  

See it here.

By the way, Litmus also has a tool to help you determine the kind of mobile device your email subscribers are using to view your messages. Rendering is limited to the following list. 

• Android 2.2
• Apple iPhone
• Apple iPad
• Blackberry Text & HTML
• Symbian S60
• Windows Mobile 6.5

Delivra uses their service and we...

On the Delivra blog, we've written several times to the fact that email marketing is not dead and is very much alive. Of course, there still exists the occasional nay-sayer that argues that email marketing is dying out.

A recent article by Steve McGrath of Big Dot Media offers some great examples to explain why email marketing is not dying out; in fact, he states that it's merely changing.

I love the part, in particular, where he says: "Email marketers have to work smarter not harder to combat...

The worst part about the MBO Conference 2010 for me was when I was in the bathroom washing my hands.  I went to pump soap into my hand and the soap dispenser attacked. I had soap running down my forehead, into my eye, and all over my white shirt. It's one of the many graceful moments I've had in my life and I'm sure there will be plenty more to follow...

Besides getting into a less than graceful fight with the soap dispenser, I learned a lot from the MBO Conference and I was so excited to attend...

If you are like me or anyone I know, you are likely always on the go.  Life today is not as simple as it used to be.  One of my saving graces has been my smartphone.

• It literally never leaves my side
• It serves as my alarm clock
• It provides me with entertainment
• It has my calendar
• It has my email
• It has my contacts
• I can get movie tickets with it
• I can watch videos
• And so on....and so on...and so on

Sound familiar?  I could go on all day, but simply put mobile devices have become a way of life for everyone...

The Email Evolution Conference opened in Miami yesterday with a day full of pre-conference workshops, setup and a welcome reception.  I've been able to meet with email marketers and vendors from the U.S. and Europe.  I'm very interested to learn insight from so many talented marketers.  For those able to attend, be sure to stop by Delivra's booth #104 for your chance to win a Flip HD Camera!  If you are unable to attend, not to worry, we will be sharing plenty of insight from the various events,...

In last week's post, we looked at Marshall McLuhan's statement "the medium is the message" and mulled how it could be applied to our favorite medium, email.

Savvy email marketers take the time to get their message "right." They test different headers and email subject lines. They spell check, and proofread, and spell check again. They run SpamAssassin checks and use the results to lower their message's spam score. They perform audits to see how their message will render in different email clients...