Would you say you are very selective with your personal use of Text to Subscribe? Not to mention subscribe forms and other methods of collecting information used by marketers?  This question probably seems like a no brainer.  It is safe to assume this personal preference is shared by many and should not be overlooked by marketers when managing a Text to Subscribe campaign.

This fall, my family visited a local restaurant who was using an effective form of communicating with customers during and...

Experts and marketing professionals have been so engrossed in reaching their audience they often tend to skip the most vital step to successful email marketing. While everyone provides plenty of suggestions on how to keep your clients covered like relevant content, impressive one liners, and creative designs, it would do a world of good to take a break to think!

Before you design your marketing strategy, ask yourself these key questions about your email campaign:

• What would you expect if you were...

Recently, I had to call the pharmacy to make sure they had been able to refill a prescription for me. The lady was very nice and said it was ready. In addition, she asked if I would be interested in signing up to receive a text message when my prescriptions were ready in the future. 

Of course!

How convenient to be able to get a text message when my prescriptions are ready for pick-up. CVSalso allows you to sign up to receive emails to better manage your prescriptions, receive health information,...

If you are like me, you love your mobile phone. I like having so much information at my fingertips, whether it's my email, my social networks, or just being able to Google anything! As most people move towards mobile phones today, you should definitely start considering mobile when discussing any marketing plans. Text to subscribe is one avenue to consider and I'm going to give you three reasons to love it! 

1. It's Universal. If you have an audience with mobile phones that allow them to text -...

The American Le Mans Series is a Delivra client. A friend and I recently attended their road race in Elkhart Lake, Wisconsin. She commented, "No one asked us if we wanted to sign up for their email list. Shouldn't there be some visibility here?" I make a mental note to discuss that at a later date with ALMS. 

This week, we met with Chris McMurry and team, ALMS marketing agency. They laid out two strategies, one which was to increase the fan base. Consequentially, they were planning to pass out...

In the United States, approximately 96% of the population has a mobile phone. With so many people owning mobile devices, it is pertinent companies focus some attention on their mobile presence. If you are using an email marketing service provider, are you sure they are supporting not only your email efforts, but also your mobile ones? If they aren't, they should be.

Many people are able to receive and check their emails from their mobile smart phone. Therefore, it is important emails are designed...

Text VOTE to 5710 if you like Casey Abrams.

Idol: This once only msg
confirms your vote for
Casey was received. Vote
as many times as U like
B4 voting closes. See the
results tomorrow only on
FOX!

American Idol's broadcast recently (and my vote) reminded me of the show that launched the marketing SMS/text revolution.

Speaking of mobile, Michael Becker, Managing Director, North America of the mobile marketing association appeared at a recent seminar in Indianapolis.  He revealed that 75% of the...

Today, we unveiled our Text-to-Subscribe feature, allowing marketers to quickly grow their email lists and giving subscribers a new and convenient way to sign up for emails.

The feature enables subscribers to join an email list by texting a keyword to a short code. Subscribers then receive a text message asking for their email address, along with a confirmation email, making the sign-up a double opt-in process.

"We are excited to use Delivra's new Text-to-Subscribe functionality. We see this as a...

On the Delivra blog, we've written several times to the fact that email marketing is not dead and is very much alive. Of course, there still exists the occasional nay-sayer that argues that email marketing is dying out.

A recent article by Steve McGrath of Big Dot Media offers some great examples to explain why email marketing is not dying out; in fact, he states that it's merely changing.

I love the part, in particular, where he says: "Email marketers have to work smarter not harder to combat...