Would you say you are very selective with your personal use of Text to Subscribe? Not to mention subscribe forms and other methods of collecting information used by marketers? This question probably seems like a no brainer. It is safe to assume this personal preference is shared by many and should not be overlooked by marketers when managing a Text to Subscribe campaign.
This fall, my family visited a local restaurant who was using an effective form of communicating with customers during and...Read More » »