Every shopper prefers a well-fitting and comfortable accessory rather than mass-produced one-size-fits-all kind of stuff. The same is true for email marketing. However generalized the content in your email marketing campaign, it is foolish to expect your target market to embrace it fully. That is, unless you tailor the content to look good not only within inboxes and full-size browser pages, but also on the more popular but smaller screens of mobile phones and tablets.

The marketing community...

There is no better and effective tool than email marketing to create brand awareness. To turn brand awareness into action though, you must entice your readers to respond to your email campaigns. When you make them aware of your brand, they should feel attracted enough to act on it – refer or buy. Here are some steps to help you increase the response rates of your email campaign:

Clear subject line: Having a clear and informative subject line is important because the decision to read your mail...

If you are into email marketing, you know how your email campaigns are performing. Whether you are creating informational emails or pitching high end products and services, you still may feel your campaign could be more effective.

Take a look at these six email marketing checkpoints to see where you can respond with a definite “Yes!”. These are meant to help you evaluate the effectiveness of what you wish to deliver to your customer’s email inbox.

1. Email design is all-important. Subscribers prefer...

This is the first of a 3-part series on designing email for mobile audiences.

Working here within the Delivra design team, I'm astounded at one fact: few email marketers are designing their emails with mobile in mind. Many email marketers simply have no interest, no time, or no resources to do so. Thankfully, Delivra can provide those resources—but if you're not giving yourself the time to even consider optimizing your email for mobile devices, you may be making a mistake in your mobile marketing...

Experts and marketing professionals have been so engrossed in reaching their audience they often tend to skip the most vital step to successful email marketing. While everyone provides plenty of suggestions on how to keep your clients covered like relevant content, impressive one liners, and creative designs, it would do a world of good to take a break to think!

Before you design your marketing strategy, ask yourself these key questions about your email campaign:

• What would you expect if you were...

Email marketing effectively builds customer relationships, creates brand awareness and generates sales. Mobile email marketing gives us access to new markets and helps us to better reach our customers. It is imperative that emails should be as accessible on a mobile device as it is on a desktop or a laptop.

Let us consider a few mobile email marketing optimization techniques to make your email design more mobile friendly:

Short Subject Line: The shorter the subject line (not more than 15...

Everyday your inbox brings in emails intended to market something. You might spare a glance to the ones that stand out in your preview pane. A successful email is one that leads the customer to your product and generates sales. So what makes your email successful? Relevant content – yes, Interesting subject line– yes, but having just the right content and subject line do not always work. The first step to a successful email is a good design.

Here are a few tips to keep in mind when you design...

Yes, you read it right. It's time to drag and drop those boring, pre-iPhone emails into your trash, and head to the creative department for something that screams - 'Look at me'. Your customers and prospects get a trillion emails in their inbox every day and the chances of them reading yours rests on one factor alone - RELEVANCE. 

As more email messages fill our inbox, we spend little or no time reading them. This does not mean email marketing is no longer effective. It only means we, as...

Delivra is sponsoring All About eMail Live! - a one-day event for email marketers. This intensive workshop will allow you to join your peers and collaborate with an all-star lineup of industry leaders who will discuss the hottest email marketing trends, including best practices and strategies, acquisition, data management, email and social, rendering, and more. 

It's being held at: 

New York Marriott 

http://live.emarketingandcommerce.com/agenda/

I'm moderating a roundtable at 1:30pm entitled: 2012...

The last entry for prepping your Holiday email campaign focuses on content and evaluating results. Choosing your content focus should be easy if you completed the tasks from week one and week two.

Test your subject lines and content. Can't decide on a subject line or where to place that "Buy Now" button? Email AB split testing takes the guess work out of it and shows you the results instead. Do not lean on just open or clickthrough numbers, instead keep the focus on conversion.

Keep your content...