You might need an email makeover if...

For those of us that have not been hiding under a rock, you've probably witnessed the Blue Collar Comedy Tour, where Jeff Foxworthy, Bill Engvall, Ron White (my personal favorite), and Larry the Cable Guy put on a comedy act that has entertained the masses. One of the more infamous segments of their act is the "You might be a redneck if..." piece.

If you have, you'll recognize my spin off: You might need an email makeover if...

You do not have a strong call to action in the email telling your readers the next step you'd like them to take. A strong call to action should be placed in the email subject line that also shows up in the preview pane. In the content of the email, there should also be a hyperlink to the call of action.
You are using too many pictures and not enough text. Sometimes all your pictures won't load and you want to make sure people aren't losing the message because they can't see all of it. Put enough words in your content so that people can understand the message without the pictures!
You haven't considered how it looks on mobile devices. Many people are checking their email on mobile devices, so shouldn't you be considering how your emails look to them?
You haven't inserted social media links into your email marketing campaign. So many people are involved in the social media world, you want to make sure you give them the opportunity to share your emails or parts of your emails to their followers and friends.

So, I have to ask...are you guilty of making some of these email marketing mistakes? If so, DON'T PANIC! Delivra can help!

Lucky for you, Delivra has launched its first ever Extreme Email Makeover Contest and you still have time to participate because the contest doesn't close until July 31st. That gives you plenty of time to upload your email designs.

Don't forget what you could win! If the winner is a current client of Delivra, they will receive a custom made, sophisticated email template placed into their established account for use in future mailings. If the winner is not a Delivra client, they will receive one custom designed email template, one hour of email strategy consultation, access to Delivra 101 and 201, and a 90 day trial account.

So, don't be embarrassed if you have a terrible email design, enter it in the Delivra Extreme Email Makeover Contest and save yourself!

Lavon Temple | Marketing