Implementing an email marketing campaign is not easy. There are several things to consider when starting an email campaign and then, of course, several more added when you decide to take the necessary steps to improve your email marketing efforts.
With so many things to remember when it comes to email marketing, here are a few reminders to keep top of mind when making the most of using email marketing.
A. Always Get Permission. It is no longer acceptable to buy a list of email addresses and send a "blast email" to numerous amounts of people that didn't sign up to receive your emails. It's so much more effective to send to a smaller, more targeted list of subscribers that actually want to receive your information and are engaged with your emails. Delivra prides itself on being a permission - based email marketing software provider.
B. Basics, Basics, Basics. People have been telling marketers to get back to email marketing basics for a while, but the truth is some haven't even started to use them yet. It is so important to start using the email best practices that are available. You want to make sure that you are using them because if done properly - it really does have an impact on your marketing efforts. You may find that your click through rate is increased, readers are more engaged with your emails, or that the amount of people sharing your email has substantially increased.
C. Content is King. Still. People want to read emails and forward emails to others that have content that is intriguing and informative. A new focus has been placed on content marketing and making sure that the information is educating customers.
D. Design. It's so important that you plan the design of your emails. As marketing that is being presented to your subscribers, you want to make sure that it looks professional and will render well in email providers. Delivra has a Design Team that writes blog posts in order to share information about email design best practices.
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Lavon Temple | Marketing