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A lot of companies are using email marketing to send out a newsletter in order to update their readers and keep them connected and informed.  In previous blog posts, such as Keep ‘em Moving and Making the Switch from Print Newsletters to Email Newsletters, Delivra has focused on offering tips and guidance to sending out e-newsletters.  Recently, I have been researching best practices for sending out e-newsletters in order to optimize our own quarterly newsletter (shameless plug!).  We’d like to share those new findings with you as suggestions for possibly pumping up your own newsletters!

1. For some companies, it's a good idea to put an "In this Issue" section at the beginning of their newsletter.  That way the reader has an idea of what to expect in this edition.  You can make the article titles clickable so that the reader can click on the information they are interested in and it will move right to the appropriate article.

2. It's okay to repurpose previous information that you've created.  Creating a newsletter on a regular basis can be overwhelming because you want to be able to provide your audience with up-to-date information in the most compelling way.  However, the reality is that most of your audience will appreciate the opportunity to see previous information or may not have had the chance to view it the first time.  A great way to do this is to put sections, such as an "In the News" section, in your e-newsletter that highlights and repurposes some of the places your company has been represented recently.

3. Don't forget to tell people about your e-newsletter!  Spread the word.  Give people the option to share parts of your email on their social networking sites because they want to!  Delivra gives you the option to  SWYN (share with your network) by inserting social network links. Not only can you share the entire newsletter, but you can also have them just share bits and pieces that inspired them!

4.  If you can, add clickable images!  Most people don't read everything in an e-newsletter, so make them want to stay awhile by offering them a couple of creative images to capture their attention.  If possible, you can use the image as a portal for the reader to click on in order to send them to a landing page with more information.

Remember, all of these linking & content strategies also have a tremendous side benefit-TRACKING!  Try some in your next newsletter and then watch to see what types of click-through's you see.  Then you can tailor future mailings to the information recipients are most interested in reading.  To close, if you are reading through these tips and find yourself wanting more information on how to pump up your e-newsletter, contact Delivra! We're here and happy to help you!

Lavon Temple | Marketing