The welcome message is an imperative part to an email marketing campaign. It's the first impression to your subscriber, the 'Hello', the starting point of your email marketing campaign - so you don't want to mess it up! A first impression is a lasting impression: good or bad.
The goal for welcome messages is to make it informative - so subscribers know what is going on, but intriguing - so subscribers are motivated to keep reading your future emails. Below are some welcome email tips that will invite people to take part and look forward to the rest of your email marketing campaign.
Be informative. Make sure that your emails include all of the information the subscriber may need. For example, if the subscriber needs a login and password provide that to them in the initial email.
Set Expectations. A welcome message is a great way to set expectations for your subscribers. Let them know what information they will likely see in the future, how often they can expect to receive your emails, and what they will look like.
Offers. For some companies sending a welcome message may be an appropriate opportunity to offer a first time buyer offer. Sending a coupon or a discount to a subscriber right away is a way to thank them for subscribing and is an incentive to encourage them to keep looking for the emails from your company.
Consistency. The welcome message should look and sound similar to the rest of your email marketing campaigns as far as colors, branding, tone, etc. You don't want to set certain expectations with the welcome message and then confuse subscribers when the rest of your emails aren't the same.
A welcome message is essentially the first hello to your new subscribers. Therefore, you want it to be a great looking, professional message that acts as a helpful resource as well. Make your subscribers feel confident and excited to receive future emails.
What are your thoughts? What else makes a great welcome message?
Lavon Temple | Marketing