Content is an imperative part of a marketing strategy - this isn't a foreign idea, right?
There really is always something new to learn.
Writing great content isn't a new topic, but it has been brought back into focus and given even greater attention. I've been to a couple of conferences that have had people discussing that content is, in fact, still significant and most marketers need to get back to working on great content instead of getting distracted by all of the latest widgets.
According to Junta42, "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action."
Recently, Delivra incorporated two new mailings for our clients. The goal was to have them sign up for only the mailings they were interested in receiving. The emails offer content that is valuable to those readers and will improve their own email marketing efforts. Even here within Delivra we had people shaking their heads at our strategy, as if we were going to be providing too much content. Funny thing is....we have seen the converse effect. More people in our member lists are signing up for MORE content rather than less! They want a resource they can turn to.
It's not just about creating content that is informative to your readers, but it's also doing it without selling them something every chance you get. It's more about content that makes your subscribers more intelligent about a topic, it makes them stop what they are doing because they are interested in continuing to read more. It helps to build a relationship with your reader by enhancing their knowledge base and by being a resource that they know they can trust.
Along with other marketers, we have to constantly remember not to talk at our customers, but to try and provide them with information that they need and content that is valuable to them.
Is there information that you need from us and would like to see? Leave a comment and we'll get back to you!
Here are some additional resources for you to learn more about content marketing.
Ultimate Guide to Content Marketing
Cost Effective Content Marketing
2011 Trends: Content Marketing is Critical
Lavon Temple | Marketing
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