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Email is ALIVE and KICKING

Friday, June 25, 2010 by Kris Dougherty

I've become a bit of a crossword nut lately.  Recently, I just don't feel right if I haven't finished the puzzle in the paper by the time I'm done with my coffee. I'm not looking for hidden instructions (a la "Burn Notice"), but sometimes there appears to be a theme.  I do use a pen, not a pencil, so I'm pretty careful if a question could have more than one answer.

So the other day the 7-letter question at 118 across jumped out at me.

The answer wasn't "banners".

The answer wasn't "network" or "twitter".

It was:

Would I have figured that out as easily if I didn't work in the industry?  Likely, yes.  I have watched email become more and more important and accepted as a marketing channel, and rightfully so.  Done right, email is an incredibly powerful tool for communicating with and engaging customers.

So, if you're puzzled by how to get the most out of your marketing efforts, give us a call at 866-915-9465. We're here to help.

Oddly enough, the next day's puzzle had the following 4-letter question:

"_____ Kristofferson"

I'll let you figure it out.  Maybe someone is trying to talk to me.

Kris Dougherty | Director of Operations

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