Email authentication can be a difficult, foreign concept to understand, but an important one for those that are sending or intend to start sending email campaigns. Fortunately, the Email Experience Council has recently released a great resource that explains what email authentication is, how various ISPs use the authentication method, why email authentication should be a concern for you, and much more!
Here is a brief excerpt of the EEC Email Authentication Whitepaper:
“Email authentication is a methodology that verifies the identity of the email sender to protect that sender’s brand name and establish an online reputation that ISPs can as another data point to make decisions about how to handle the email you send. With over 95% of all email sent categorized as spam, an email sender needs every edge available to be classified properly and foil the bad guys.”
Read more of the EEC Email Authentication Whitepaper: What You Need to Know & Why it’s So Important.
If, after reading the provided information, you still have questions feel free to contact us. We’d be glad to help!
Kris Dougherty | Director of Operations
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