Kris Dougherty is Director of Deliverability Operations for Delivra. His day-to-day oversight of Delivra's email marketing operations and monitoring of deliverability enable clients to use the Delivra platform with maximum efficiency.
Dougherty has spent more than 16 years in the technology sector, where he has honed his expertise in email marketing, email design, deliverability, authentication and best practices. Before joining Delivra, he led project management teams for Virtual Financial Services in Indianapolis, a leading technology provider in the banking and financial services industry.
Dougherty is active in the email marketing community, providing insight and expertise to clients, partners and the community-at-large through speaking engagements, blogs and editorial writing. His primary goal is to ensure that email marketers are communicating effectively and abiding by industry regulations.
Dougherty holds a Bachelor of Arts degree in Psychology from Indiana University, Bloomington, IN.
This
morning, as I was scraping my car windows (and longing for the near
70 degree weather of the past weekend), I thought about some
friends of mine who always wait until Thanksgiving to turn on their
furnace. It was something she'd grown up with (and he had
married into) and when I asked why, the answer was "it gives us
something to be thankful for."
And, at first, I thought "That's just silly. We all have plenty to
be thankful for." But the more I thought about it, the more I
liked the idea....
It seems like every week there is some new service or plug-in
being introduced to help people regain control over their inbox.
Both Google and Hotmail introduced options almost 2 years ago
now (Priority Inbox and Sweep respectively), and more recently services
like Unroll.me,
Sparrow, Runbox, Scoop and others have all been rolled-out to serve the
same essential purpose. Yes, there are differences, but at
their core, the idea is to let recipients focus more on the emails
that are most important...
Read More » »
A
couple weeks ago, I blogged about my
participation in this year's Movember fund raising
event, so I wanted to post an update. At two weeks in, we now
have 23 members on our team. And I'm proud to say that one of
those teammates is Delivra's own Kyle Holmes.Growing a 'mo doesn't come as easily for everyone, and not
everyone's workplace is as relaxed and accommodating as
ours, so I'm proud of and thankful for all of team "Movember Indy"
and those around the world who are doing their part. To...
The
holidays are fast approaching. I don't know about you, but
this year has absolutely flown by for me. I'm now in full-on
Christmas shopping mode. If you're like many of my friends,
you're now asking "Seriously? Already?" Yes, I'm totally
serious. But the only reason I'm busy with Christmas shopping this
early is because I have a bit of an abbreviated time-line.
The gifts need to be purchased, wrapped and ready for transport by
Thanksgiving. You see, several years ago, Christmas gift-giving...Read More » »
A
couple of years ago, I made passing mention of the Movember
Foundation during a
blog post, but I never really took time to explain what it is,
or what I was doing at their event.
I
recently wrote a piece talking about some of the
changes I've seen during my time here at Delivra. One
thing that hasn't changed during my time here is my email
address. My work email has remained constant for these past
8+ years. And that's fairly amazing. I know one other person in my group of friends (which I am happy to count as a fairly large sample group) who can say the same.
This is why I'm always amazed when I hear a marketer say
something to the effect of, "We have this...
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With
the recent passing of the 10th anniversary of the September 11
attacks, I find myself in a reflective state of mind.I started my career at Delivra in April of 2003, in a small, shared office suite. My desk had seen better days, and was set up in the windowless room which also functioned as the break room. I remember wondering "what the heck is that smell?" every time someone would leave my area. I soon figured out that it was the mini-fridge. When someone would grab a soda,...Read More » »
A
number of my friends and I enjoy cooking, so one night several
months ago, a group of us had a conversation about how tough it can
be (and how much less satisfying it is) cooking for one or two
people. Soon after that conversation, we started a "Dinner
Club" where we meet up (usually once a week, but not always) and
have a pitch-in.The group served several different purposes; Companionship, creative cooking outlet, and a reason to have a few drinks on a weeknight. As the meetings went on,...
I
recently wrote about my
visit to The Comedy Cellar, and how running a successful email
marketing program can be similar to doing stand-up comedy.
But the performances that night weren't the only part of the
evening that reminded me of a valuable lesson:
If you truly want to engage your audience, it helps to know something about them... and be respectful.
After the show, my party and I weren't quite ready to call it an evening and made the decision to check out The Olive Tree, which sits...
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This past weekend, I
had an opportunity to visit my favorite comedy club (The Comedy Cellar in NYC) and
had a blast (as usual).
Stand up comedians have always amazed me. The process of developing and refining a routine is fun to watch. If you've ever seen the movie "Comedian" about Jerry Seinfeld's return to stand-up, you know what I mean.
And the Comedy Cellar is a great place to witness it first-hand. It's a well-known club, so there are up-and-comers who have already gone out and tried their...
Read More » »
Neil Berman
Lavon Temple
Celeste Odell
Kathryn Reinhardt
Cody Sharp
Rachel Rewerts
Ally Inglis
Bonnie Mulinaro
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