Dougherty has spent more than 16 years in the technology sector, where he has honed his expertise in email marketing, email design, deliverability, authentication and best practices. Before joining Delivra, he led project management teams for Virtual Financial Services in Indianapolis, a leading technology provider in the banking and financial services industry.
Dougherty is active in the email marketing community, providing insight and expertise to clients, partners and the community-at-large through speaking engagements, blogs and editorial writing. His primary goal is to ensure that email marketers are communicating effectively and abiding by industry regulations.
Dougherty holds a Bachelor of Arts degree in Psychology from Indiana University, Bloomington, IN.
morning, as I was scraping my car windows (and longing for the near
70 degree weather of the past weekend), I thought about some
friends of mine who always wait until Thanksgiving to turn on their
furnace. It was something she'd grown up with (and he had
married into) and when I asked why, the answer was "it gives us
something to be thankful for."
And, at first, I thought "That's just silly. We all have plenty to be thankful for." But the more I thought about it, the more I liked the idea....
Growing a 'mo doesn't come as easily for everyone, and not everyone's workplace is as relaxed and accommodating as ours, so I'm proud of and thankful for all of team "Movember Indy" and those around the world who are doing their part. To...
You see, several years ago, Christmas gift-giving...Read More » »
And that's fairly amazing. I know one other person in my group of friends (which I am happy to count as a fairly large sample group) who can say the same.
I started my career at Delivra in April of 2003, in a small, shared office suite. My desk had seen better days, and was set up in the windowless room which also functioned as the break room. I remember wondering "what the heck is that smell?" every time someone would leave my area. I soon figured out that it was the mini-fridge. When someone would grab a soda,...Read More » »
The group served several different purposes; Companionship, creative cooking outlet, and a reason to have a few drinks on a weeknight. As the meetings went on,...
I recently wrote about my visit to The Comedy Cellar, and how running a successful email marketing program can be similar to doing stand-up comedy. But the performances that night weren't the only part of the evening that reminded me of a valuable lesson:
If you truly want to engage your audience, it helps to know something about them... and be respectful.
After the show, my party and I weren't quite ready to call it an evening and made the decision to check out The Olive Tree, which sits...Read More » »
This past weekend, I had an opportunity to visit my favorite comedy club (The Comedy Cellar in NYC) and had a blast (as usual).
Stand up comedians have always amazed me. The process of developing and refining a routine is fun to watch. If you've ever seen the movie "Comedian" about Jerry Seinfeld's return to stand-up, you know what I mean.
And the Comedy Cellar is a great place to witness it first-hand. It's a well-known club, so there are up-and-comers who have already gone out and tried their...Read More » »