It was January 1998 when I got my first email address.   15 years ago.  I remember it very distinctly because it was pretty exciting.  I was 15 and didn't have a computer at home that could access the internet.  I know - ridiculous.  I went through my early teens without even as much as AOL.  I had gone to the library which had recently opened up a public computer alcove to the public.  I found the internet and it was mesmerizing.  My email address came from none other than Excite.  If you don't...

The internet has been a loved and hated companion for about 20 years now.  Gone are the days of the cringing dial tone when attempting to connect to your internet connection.  Gone are the days spending hours researching sites with little knowledge of how safe your efforts are. 

After six years of professional experience with Delivra, I've grown to understand and better respect how the email industry has grown simultaneously with the Internet evolution.  My professional development is ever...

When Mark Zuckerberg founded Facebook, he probably didn't consider what a tremendous opportunity this social media website would present for corporations all across the country and even across the globe. In conjunction with Twitter, Blogger, LinkedIn, and more recently, Google+, social media platforms are quickly becoming crucial components of any successful Internet marketing strategy. 

Despite the opportunity offered by these social media websites, reports have shown that many email marketing...

Newsletters have been considerably popular vehicles of information for businesses, clubs, societies, and various organizations since before the Internet was even a concept. Although the advancement of technology could have easily caused newsletters to become obsolete, they survived - or rather, successfully adapted to - the digital age for one very simple reason: both subscribers and organizations continue to find them useful. In accurately describing the power f the newsletter, "useful" is...

Since the advent of social media, Internet marketing has evolved at a rapid pace. These dramatic changes have caused many people to question whether professional email marketing is still a profitable component of the marketing campaign. It's true, email marketing has company in the Internet marketing sphere, but those who disregard its marketing potential will miss out on a consistently performing opportunity despite the increasing success of social media outlets. 

Although social media websites...

The advancement of technology and Internet marketing has been highly beneficial for the photo and video industry for perhaps fairly obvious reasons. With email and social media marketing, professionals in this industry are able to share their work quicker than ever with greater detail. Having a strong email marketing campaign, in an industry where aesthetic quality has the heaviest influence on whether or not a consumer chooses that particular business, is key to enticing the buyer to take...