Does your organization use an ESP for any services
beyond the basic broad base of email?
As a marketer, I'm always looking for trends to verify (or not)
the hypothesis driving the decision. So, when Delivra made the
decision to incorporate "managed services" as a primary component
in our marketing messaging, I think a...
Email
marketing is one of the most effective tools to market your
products and services. Your competitors are aware of this too and
are vying for your reader's attention with their email marketing
campaigns. So, how do you retain your readers? You have to be alert
to your readers' interests and preferences and continually tweak
your email campaign based on these changes. Here are a few tips to
optimize your email marketing campaign to ensure that your email is
not only opened and read, but also...
Personalized
email marketing makes your customer feel special and creates the
impression their well being is utmost in your mind. When done
effectively, personalized emails can build a strong bond between
you and your customers and goes a long way in retaining brand
loyalty. However, poorly personalized email can quickly turn away
your customers. Here are a few tips with which you can effectively
personalize your email:
Have a good salutation/opening message:
Salutation makes or breaks an email....
Your
email may hit the spam filter even after you take great pains to
design and compose it effectively. Here are a few tips to keep in
mind to ensure your emails reach your prospects and clients inbox
at just the right time.
Get permission from your opt-in subscribers.
Before adding them to your email list always send them a
confirmation email to ensure the email address they supplied
is authentic and they really did sign up to receive
information.
Justine Jordan from Litmus has posted a fun infographic that
outlines, "ten important guidelines to an amazing mobile
experience, as well as six things you'll definitely want to avoid."
By the way, Litmus also has a tool to help you determine the kind
of mobile device your email subscribers are using to view your
messages. Rendering is limited to the following list.
More
business, increasing sales, better prospecting and higher
conversion rates are frequently discussed business issues
facing our clients and many businesses in today's marketplace. It's
a topic occupying many business owners' minds today. Do you find
you have a list of prospects that you've reached out to - but for
some reason or another, they weren't ready to buy? They liked
what you had to offer, acknowledge that there is opportunity down
the road, but the timing wasn't quite right?
By now, you've probably seen this video clip from 1994 making
the rounds on Internet. If not, take two minutes and watch it
now. Then scroll down for a question:
It's easy enough to laugh smugly at this now, in 2011, when
Internet email is part of our national consciousness, and Bryant
Gumbel isn't.
But where were you when you first encountered
email? Probably not on camera like Gumbel and Katie
Couric, I'm guessing.
In terms of familiarity with email, I had an advantage over the
Today Show...
Recently, Delivra announced that it would be the first ESP to
integrate with TabSite by Digital Hill Multimedia. The goal
with this integration is to allow Delivra customers a way to easily
create an email sign up form for their Facebook Fan Page and it
allows new customers to sign up for Delivra email marketing
services through TabSite.
With today's blog post, we'd like to clarify what this
integration means for you and how you can make the most out of
it!
Email campaigns lead recipients to landing
pages for a variety of reasons: to provide the customer or prospect
with additional information, a video or registration for events, to
get them to sign up for white papers or enter contests; or to
request that they fill out a credit card form or take a survey,
among other reasons.
Landing pages have some kind of mystique about them. Some
e-mail marketers don't really understand the mechanics behind how a
landing page is built, so they tie up precious...