In doing some research for our upcoming Webinar: Essentials to Managed Email Marketing, I happened upon this graph from Econsultancy. It's part of their 2012 Digital Trends Survey:

Does your organization use an ESP for any services beyond the basic broad base of email?

As a marketer, I'm always looking for trends to verify (or not) the hypothesis driving the decision. So, when Delivra made the decision to incorporate "managed services" as a primary component in our marketing messaging,  I think a...

Email marketing is one of the most effective tools to market your products and services. Your competitors are aware of this too and are vying for your reader's attention with their email marketing campaigns. So, how do you retain your readers? You have to be alert to your readers' interests and preferences and continually tweak your email campaign based on these changes. Here are a few tips to optimize your email marketing campaign to ensure that your email is not only opened and read, but also...

Personalized email marketing makes your customer feel special and creates the impression their well being is utmost in your mind. When done effectively, personalized emails can build a strong bond between you and your customers and goes a long way in retaining brand loyalty. However, poorly personalized email can quickly turn away your customers. Here are a few tips with which you can effectively personalize your email:

Have a good salutation/opening message: Salutation makes or breaks an email....

Your email may hit the spam filter even after you take great pains to design and compose it effectively. Here are a few tips to keep in mind to ensure your emails reach your prospects and clients inbox at just the right time. 

1. Get permission from your opt-in subscribers. Before adding them to your email list always send them a confirmation email to ensure the email address they supplied is authentic and they really did sign up to receive information. 
2. Confirm the information that they will...

Justine Jordan from Litmus has posted a fun infographic that outlines, "ten important guidelines to an amazing mobile experience, as well as six things you'll definitely want to avoid."  

See it here.

By the way, Litmus also has a tool to help you determine the kind of mobile device your email subscribers are using to view your messages. Rendering is limited to the following list. 

• Android 2.2
• Apple iPhone
• Apple iPad
• Blackberry Text & HTML
• Symbian S60
• Windows Mobile 6.5

Delivra uses their service and we...

More business, increasing sales, better prospecting and higher conversion rates are frequently discussed business issues facing our clients and many businesses in today's marketplace. It's a topic occupying many business owners' minds today. Do you find you have a list of prospects that you've reached out to - but for some reason or another, they weren't ready to buy?  They liked what you had to offer, acknowledge that there is opportunity down the road, but the timing wasn't quite right?

I have...

By now, you've probably seen this video clip from 1994 making the rounds on Internet.  If not, take two minutes and watch it now.  Then scroll down for a question:

It's easy enough to laugh smugly at this now, in 2011, when Internet email is part of our national consciousness, and Bryant Gumbel isn't.

But where were you when you first encountered email? Probably not on camera like Gumbel and Katie Couric, I'm guessing.

In terms of familiarity with email, I had an advantage over the Today Show...

Recently, Delivra announced that it would be the first ESP to integrate with TabSite by Digital Hill Multimedia. The goal with this integration is to allow Delivra customers a way to easily create an email sign up form for their Facebook Fan Page and it allows new customers to sign up for Delivra email marketing services through TabSite.

With today's blog post, we'd like to clarify what this integration means for you and how you can make the most out of it!

1. TabSite Account. In order to use the...

Email campaigns lead recipients to landing pages for a variety of reasons: to provide the customer or prospect with additional information, a video or registration for events, to get them to sign up for white papers or enter contests; or to request that they fill out a credit card form or take a survey, among other reasons.

Landing pages have some kind of mystique about them.  Some e-mail marketers don't really understand the mechanics behind how a landing page is built, so they tie up precious...