A recent survey by Exact Target brings good news for email marketers. 77% of the entire population prefer to receive marketing messages via email than any other medium.

Marketing is all about using engaging content that grabs attention and ensuring it reaches the audience at the right moment. The success rate of email marketing is assured if these two factors are on track. A ticket discount for an upcoming movie will be long forgotten if sent too early and is of no use, if the movie has...

Personalizing and advertising go hand in hand. By personalizing your email you build a better and lasting relationship with your customers. Contrary to older ways of sitting all day long entering your customer's name manually into the email list, there are tools to automate this process. All you need to do is add a form in your website and let visitors enter their name, email and any other personal information. When you send emails, you include one variable out of this information and your...

Recently, Delivra announced that it would be the first ESP to integrate with TabSite by Digital Hill Multimedia. The goal with this integration is to allow Delivra customers a way to easily create an email sign up form for their Facebook Fan Page and it allows new customers to sign up for Delivra email marketing services through TabSite.

With today's blog post, we'd like to clarify what this integration means for you and how you can make the most out of it!

1. TabSite Account. In order to use the...

Email campaigns lead recipients to landing pages for a variety of reasons: to provide the customer or prospect with additional information, a video or registration for events, to get them to sign up for white papers or enter contests; or to request that they fill out a credit card form or take a survey, among other reasons.

Landing pages have some kind of mystique about them.  Some e-mail marketers don't really understand the mechanics behind how a landing page is built, so they tie up precious...

When working with HTML in emails it is very important to know what works and doesn’t work.  Below are some tips that can help make sure everything is readable and works well in different email clients.

1. Maximum recommended mailing “weight” is 50kb, which includes the actual HTML document (10kb or less is ideal) to be delivered and all referenced images (40kb or less). Minimize mailing weight as much as possible through image optimization, markup refinement, the removal of all embedded comments...

I have the exciting opportunity to partner with a client who is literally starting from scratch. No email content to send and no email addresses to email the content to. What a fantastic situation to be in!! First, it answers the age old question “How many email addresses do I need to have in my database to sign up for Delivra services?” Apparently you do not need any. Second, starting from scratch gives them the opportunity to start with email best practices from day one, think through and...

I always get excited when we can devise a new way for a client to build a list and communicate with their subscribers. In this case it is a franchised hotel.

Background
The hotel had done little marketing in the past. They are located near a major airport and business demand kept the rooms full and the food service facility busy. However, economic conditions have reduced business travel and business.

Marketing Goal
The hotel marketing manager was looking for a high ROI method to build sales. Email...

Tales from a poor confused artist who thought school was finally over.

I’ve been working at Delivra since last summer. I started with a basic email marketing I.Q. of about 12, and considering how lost I get during conversations within the company or with other big-wigs of this particular market, that number does not seem to have changed much.  Fortunately, as a designer, my job is relatively straightforward and simple, but it does come with some memory-testing challenges.

The whole process seems...

Your landing page is the stepping stone between your clicks and conversions. Your email content may be expertly designed and written, but if little thought is given to the Web pages that your email leads to, all your efforts are wasted.

Earlier this month, Todd Weymouth blogged about the ease of creating your own landing pages using our HTML Editor. Taking that a step further, below are 3 simple tips on designing your own successful landing pages:

1. Keep it relevant. In the world of email marketing,...

Including a signup form on your website is easier than you might think.

Delivra's system has an easy to use subscribe form builder (found under the "Web Forms" options in the "Utilities" section) which lets you choose what data you wish to collect. Additionally, you're also able to control the subscriber's experience after they sign-up with options like directing them to a specific landing page or sending them an automated confirmation email. Once you've selected your options, just click "Get...