As a marketer, you have to be careful about the emails you send. With aggressive Spam filters everywhere, your email can easily land in the Spam folder. Your reputation as a sender is critical in authenticating your emails, ensuring its deliverability, and increasing your open and click-through rates. Here are a few tips to ensure your emails reach your reader's inbox and not the Spam folder: 

Maintain Your Email List: Having a big database is not enough. You should periodically run an email...

A great email program is centered on sending relevant content to the right audience, correct? How do you define your "right audience"? 

Why? 

Many organizations are probably randomly defining their audience. Some may be seeing results because they got lucky, but others may still be struggling to see satisfying email open rates, email click through rates, etc. Creating personas is a way to start sending more relevant messages to a targeted audience. 

How to Start? 

A good place to start creating...

Before you begin to think about writing your content or designing your email, you should take a moment to think about your list of email addresses. If there is one area in your email marketing program you should pay special attention to, it’s your list of email addresses and how you are acquiring them. 

A lack of attention to your list can cause you countless headaches and can damage your company’s reputation. The biggest mistake in list management I see clients making is purchasing a list of...

Email marketers have to always keep a tab on the frequency of emails going out to their subscribers. What happens if you email your recipients too often? Likely your otherwise affable subscriber will have no qualms about taking some rather undesirable action. At best the action could be no action at all. Your message is simply ignored, and then deleted. But there are other possibilities. Your message could get marked as spam. Worse, the subscriber could choose to “add sender to blocked sender...

Email marketing is a powerful tool to market your products and services. However, there is no guarantee your emails will be read or acted upon. A carefully planned out email marketing strategy can address all your concerns. Here are 4 key elements to develop a sucessful email marketing strategy:

Set Goals: Before venturing into a email campaign, sit back, think and understand what you would like to achieve. Is it to increase sales or to create brand awareness or to have more followers? Your goal...

Hey everyone, I am the newest account manager here at Delivra and I am thrilled to be writing my first blog post!

Last week, I was standing in my local grocery store, frantically digging through my purse and searching through my iPhone notes to find my grocery shopping list. Ten minutes, and much exasperated muttering later, I faced the reality I had left my list at home and had not been savvy enough to use my iPhone notes to remind me of what I needed. As I stood by the stand of overpriced...

Personalizing and advertising go hand in hand. By personalizing your email you build a better and lasting relationship with your customers. Contrary to older ways of sitting all day long entering your customer's name manually into the email list, there are tools to automate this process. All you need to do is add a form in your website and let visitors enter their name, email and any other personal information. When you send emails, you include one variable out of this information and your...

Email marketing is the best and most cost effective way to market your products online. Integrating social media into your email marketing campaign can enhance your reach to an audience beyond your opt-in list. However, the audience enhancement benefit of integrating with social media is not the only one. There are many others too. Let’s consider some of them:

Increased Reach and Frequency: When you hit the send button for your email campaign, naturally you send it to those people who are in your...

Email marketing isn't about building a list to a certain size.

It's about creating a channel where you can bring something valuable to your loyal subscribers and receive something of value in return. 

Through a series of automatically delivered emails, the email autoresponder (somtimes referred to as a "trigger") can help you significaltly increase the results of your email marketing program. If done properly, you can create a better connection with your subscribers, improve customer satisfaction...