Let's be honest. You get a lot of email. That's true of almost everybody these days, not just people looking for email marketing advice or those who work for an email marketing firm. 

That means that you're probably fairly aggressive when it comes to judging other people's email campaigns. It's likely that when you see a piece that isn't too impressive, you hit the delete button. Or worse, you unsusbcribe.

If great email design makes a difference to you as an end user, then you or your email...

Delivra’s Managed Email Marketing Services (also known as full service email marketing) is this month’s topic of choice on the blog.  Why?  Because after performing these services for awhile, we have pulled together results showing how valuable it has been for many of our clients.  But this blog post isn’t really a sales pitch for full service email marketing (if you really want one, read my previous post) instead, it is meant to speak to the many issues our clients experience that lead them...

Last week we had an internal meeting which proved what the marketing team already suspected - our colleagues were holding out on us.  They had a ton of information they weren't sharing with us or you - the reader.  Was this some nefarious plot to not share their email marketing expertise?  No.  It was simply a lack of communication between our departments and the normal feeling that, just because you know something, doesn't mean it is important to anyone else.  Instead, the information gleaned...

Email marketing can be overwhelming, particularly if you've never handled such a campaign in the past. But email marketing is an essential element to building an effective marketing strategy to open up new leads and potential sales for your business. For that reason, it's often wise to enlist the help of an email marketing consultant who can offer guidance and support as you develop your email campaign. 

But email marketing consultant options come in many different shapes and sizes, and...

Like you, I receive a ton of email. Much of that email is part of email marketing campaigns (or, "bacn" as people are calling it these days.)

When we receive these messages, we all know that they were sent to zillions of people at the same time. That means the person who is writing them is leveraging the unbelievable efficiency of some amazing email service provider to make the deliveries. Write once, send to ten thousand of your closest friends.

The problem is that since users are...

For those who missed it, the 2012 Byte Night, an NPower annual event, was awesome: it's one of Indianapolis's premier networking and leadership events for technologists. By the way, you should be sure to attend next year - what a GREAT organization.

Consistent with NPower's mission, Byte Night provides an opportunity to showcase some fantastic not for profit organizations in Indianapolis. In addition, NPower has a long standing tradition called the Tech Angel awards. This year, Delivra has agreed...

With Canada finalizing their Bill C-28 or FISA as it has been coined, we can expect serious penalties for email marketers not gaining "express or implied consent" and be able to prove it. (More Info) This is so important to see the impact this legislation is going to have, not only on Canada, but eventually in the United States as well. Our Federal Trade Commission's current "CAN-SPAM" laws are outdated and drastically overdue for an update. 

In an industry that is led by the email service...