The landscape of email marketing is constantly changing.  This has caused a need for shifting tactics through the years in order to attract email recipients.  Video marketing has become an important addition to the email marketing world.  It provides a new way to engage people in a fast and efficient manner.  Instead of having to scroll through pages of text when opening an email, a recipient can watch a short video that engages and impresses them in a small amount of time.

These videos can also...

Over the years Marketing has evolved tremendously, and with the addition of new methods often comes confusion in terminology.  Recently, I was asked this, "What is an 'impression' anyway?"

In traditional advertising terms, an "impression" is a measurement of how many people an advertisement can reach, often measured by the audience size.  When you are talking about television or radio, this definition of the term makes sense because you are measuring how many people the advertisement might have...

Video + email, what could be more engaging? As part of our partnership with Cantaloupe, Delivra can now provide video within email hosted through the Backlight Application. 

Imagine the ability to make your email more dynamic with stronger calls to action.  Video stories can help you do that in a way that is impactful AND measurable.  An additional benefit to hosting a video through the Backlight application is that you can essentially embed that video or deliver it in a number of various mediums...