Here is how the story goes: An excited marketer begins an e-mail marketing program anticipating a large list of engaged subscribers. She sends off e-mail after e-mail. Then reality hits. Her unsubscribe rates skyrocket and she is left bewildered and asking why.
The answer is simple: She forgot the subscriber.
To read more of this BtoB Magazine article, click here!
For further information about the best ways to honor an email recipients' preferences, contact Delivra today!
Carissa Newton | Director of Marketing
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