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I love sharing new resources and inspiration I find in our eMailChatr blog posts.  My most recent find came as a result of reading one of my favorite author's new books.  Just this month, Tim Sanders released his newest book called Today We Are Rich.  I have enjoyed Tim's books for the inspiration he brings, the real-life tips he gives the reader to begin implementing, along with his unique stories.  And as usual, this most recent installment definitely did not disappoint!

As I was reading this book, reflecting on my own thoughts, I read some key points I believe all marketers should keep in mind when communicating to their audience.  The message was clear....Positive Thinking always ends in Positive Results.  In one chapter, Tim talks about the importance of weaving  positivity in your messaging, your communications, and the day-to-day exchanges you have with your audience.  He illustrated how positive words can change the entire outcome of a message.  Now, think for a second about your email programs, are you communicating using positive messaging?  Are you making it easy for others to take in what you have to say in the right way?  Tim's advice is to avoid "weak" words.  Be crisp, directive, and positive to get the results.  It's all in what you convey.

We've all seen it....the doomsday marketing, the act now or you will lose out mentality.  Do you think you get better results using those types of scare tactics?  Or the "soft" sell words like maybe or someday.  I'm thinking not.

The next time you craft an email message, try flipping your call-to-action and your messaging on a more positive slant. I believe you will see much more positive results overall.  Here are just a few quick examples that I have started thinking of:

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Interested in Tim's approach?  Want to read more?  Here are some of  Tim's other books I have found helpful as well. And while the messages are typically centered around how to conduct business and how to build relationships, I find key nuggets that anyone can use in every book I have read from Tim.  The interesting thing to me is how these philosophies are being lived in companies everywhere to lead to great success.  I see much of this here at Delivra!

I hope you enjoy Tim's newest book Today We Are Rich as much as I have.  I can tell you, I have found his resources apply to my marketing, my career, and my personal relationships.  What a wealth of information in such a small package!

Happy reading!  So what are you reading today?  Share with us how it relates to marketing in our comments section and will will highlight it on our blog.

Carissa Newton | Marketing