Our Blog

I know, just when you thought you had heard enough hype on the new iPhone~here it comes again!  Here's the thing, Apple is genius when it comes to marketing and brand (no pun intended).  It's not just them though, simple is something that works in this cluttered time we live in.  So earlier this week I received this email:

Now granted, for me (the early adopter on EVERYTHING) this long awaited email is just the cue I need.  You see I have a birthday coming up and really want my old (oh so old iPhone older generation) to be retired, so I can have this one!  So, I very discreetly forwarded this email to my husband.  No subject line, no additional pleas for the birthday girl.  Just a simple forward of a simple and clean message.  Well, I'm pleased to say I think he got the point.  He turned to his friend who is visiting with his laptop and showed him saying, "I take it she wants a new iPhone."  Thanks dear, you got the hint.

I'm sure my birthday wish list is of no concern to you, but what should be important to note is that Apple achieves success over success because of ONE thing....they keep things SIMPLE.

This is a perfect lesson that every marketer can learn, re-learn, and re-visit!  I even have to do this myself.  As marketers we want to spit out every single thing that we have to say in one communication.  The result?  Well, I spare the detractors of simple from the embarrassment, but I will say that you can't view their email in one, two or even three screens.  I know, I know, you have brand and messaging to convey.  Along with those slick graphics you designed.  That's okay...you can still keep it simple in three easy steps:

1. Engage with Visuals, Video, and Rich Media: All are a great way to reinforce your brand and message without saying a whole lot in words.
2. Link Out: Don't feel like everything HAS to be shown in the email content.  Link out to landing pages, other sites, your website, or even a signup form or shopping cart.  (Note:  There is also an added benefit with linking-TRACKING!  Now you will know what interests your recipients.)
3. Stick to Above-the-Fold: If you can't see it in one screen on a test, then trim it down.  Link out or parse out what you want to say in more than one email.

Simple concepts I'm sure we all know by now, but worth repeating and certainly worth revisiting.  Are you keeping it SIMPLE for your audience? Just think to yourself...what would Apple do?  Need help with your email marketing?  Want to chat about other best practice strategies?  Contact me today at marketing@delivra.com or at 877-915-9465 and let's chat!

Carissa Newton | Marketing

P.S.  I can tell you that while I am an early adopter, I won't be in line for this!  I mean it will be my birthday  right after its release after all....someone is bound to go stand in that line for me, right?