PINK magazine is an online publication that offers professional women advice about career development, delivering tools, tactics and strategies to help them be more successful in business as well as in life. A typical feature might be an interview with a femail C-level executive or a feature story about raising investor capital. The magazine's average reader is worth $1.2 million with an income of 125,000 - an excellent target for any advertiser. The magazine's adevertisers - including American Express Co., Dell Inc., Ernst & Young and FedEx Corp. - wanted a way to connect one-to-one with those readers without a lot of clutter, said Bridget Cody, PINK's director of advertising, so Cody and her team started brainstorming. To read more of the BtoB Magazine article, click here!
Powered by Compendium
Comments for Short Content Helps PINK Emails Gain Social Success