Report Card Time!

At Delivra, part of our account management process includes a quarterly review where we provide a report card summary of the clients e-mail marketing efforts over the last 90 days. This report card covers topics such as sending volume, membership trends/health, complaint rates, mailings listed by engagement score, etc. It gives us a great opportunity to talk about what is working, what is not, and discuss recommended changes or improvements to implement over the next 90 days.

I wanted to share a few of the topics and suggestions that have come up recently in my quarterly reviews with clients.

Take advantage of your ability to track click-throughs. If you don't give recipients anything to click on, it is impossible to see where their eyes are going. Give them the teaser to the topic then offer up a "click here to read the full story".
Make sure you are fully authenticated to maximize inbox deliverability. We can help guide you through the SPF, DKIM and Domain Key setup, but we can't do it for you. It is a simple process that can be completed in no-time flat.
Make your social share feature stand out. Put it towards the top of the e-mail. At a minimum make sure it is above the fold. Draw attention to it, give them a reason to share it out to their social network.
Want click-throughs to increase...use links to video. Want your video link click-throughs to increase...then use a still image from your video with a "play" button on it.
Test, Test and Test some more. Our A/B testing wizard is not limited to any single test. You can have two totally different looking pieces of content and test them against each other.

We are here to help...take advantage of these suggestions and I think you will be pleased with your next quarterly report card.

Scott Cramer | Director of Sales