Pink's Cynthia Good on Improving E-mail Newsletter Delivery

Plenty of women hate the color pink and wouldn't have enough time to leaf through magazines even if it were 100 degrees and they could use them as fans. But whether they're purposely defying tradition or simply following their own paths, many of the professional women who love Atlanta-based publisher Pink are helping its e-newsletter stay firmly in the black.

"We had been, historically, a magazine," Pink CEO Cynthia Good says. "And we also had launched Little Pink Book to reach the women in our audience, globally, via our e-note. We had a small [e-mail] firm we were working with, and we did that for about nine months or so. We were just frustrated, because there were a lot of problems in terms of the deliverability. Sometimes - and we lost clients over it, too - they wouldn't get an e-mail or they'd get more than one e-mail. And it became more and more important to us, that part of our business. It actually became our core business."

To read more about how Delivra was able to step in and help, click here.

With help on improving the delivery of your emails, contact Delivra today!