A carefully planned e-mail marketing campaign helped Pethealth produce sharp increase in customers. Paul Demery
Marketing pet insurance is complicated, but a carefully planned and tweaked e-mail marketing campaign by Pethealth Inc. has lead to a sharp increase in the number of prospects joining as customers, vice president of marketing Susan Arts says.
Pethealth, which operates multiple web sites for pet supplies and services, specializes in selling pet health insurance policies through animail shelters that use its complimentary shelter management software to consumers who have recently adopted a pet. With policies ranging from 415 to about $50 per month depending on the scope of coverage. The company typically offers an introductory 30-day free policy.
Read more about Pethealth.
Marketing pet insurance is complicated, but a carefully planned and tweaked e-mail marketing campaign by Pethealth Inc. has lead to a sharp increase in the number of prospects joining as customers, vice president of marketing Susan Arts says.
Pethealth, which operates multiple web sites for pet supplies and services, specializes in selling pet health insurance policies through animail shelters that use its complimentary shelter management software to consumers who have recently adopted a pet. With policies ranging from 415 to about $50 per month depending on the scope of coverage. The company typically offers an introductory 30-day free policy.
Read more about Pethealth.
Powered by Compendium
Comments for Pet insurance marketer gets better returns through e-mail