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I'm not sure about you, but often I get so caught up in creating my campaigns and the design behind them that I tend to forget how important compelling copy can be to an email program results.  Are you creating copy that compels your audience to act?  Are you engaging your audience with what you say?  Think about it...the subject line and copy is probably one of the least pored over items in an email campaign.  We worry about the images, the alt tags, the recipient list, but just think if you could create copy that would speak to your audience so deeply they are compelled to act.

I recently read an article on The Big Fat Marketing Blog where the author speaks to this very concept.  She offers examples from Threadless on how to create copy to really grab your recipients attention.

Threadless does a great job hooking me in with subject lines. Discounts? New designs? Sure, they tout that stuff as much as the next marketer. But it is the subject lines that go in a different turn that grab my attention:

• “These birds aren’t angry, they’re furious!”

• “There’s no ‘I’ in Threadless…but there is in free shipping!”

• “Aliens, Vampires and Fire-Fighting Giraffes!”

Click here to read the full article

See what I mean?  Threadless does it well!  So, when you create your next email campaign...be sure to remember the most important component~Copy that Compels!  Here are a couple of additional posts that might help you get started:

The ABC and D's of Email Marketing

Content Marketing...Leave Them Asking for More

Happy reading & writing!  Can't wait to see what you come up with to capture and compel.  Need help with your email marketing?  Contact us today at www.delivra.com, info@delivra.com, or at 866-915-9465.

Carissa Newton | Marketing

I recently found an interesting blog post highlighting 5 business books that may not have gotten their due.  As an avid reader on all topics, I love to find new reading lists.  Especially lists that point out books which may not be on top of my mind.

Three of the larger (and more well-known) business book authors within my tool shed of interest have brand new books hitting the market. Seth Godin recently released his latest, Poke The Box.  Guy Kawasaki also released his new book, Enchantment, and on March 8th, Gary Vaynerchuk unleashed his sophomore effort, The Thank You Economy.  Fortunately, I've had the pleasure of reading all three of these insightful books and they do live up to the hype (I'll give my top pick to Godin's Poke The Box).  It will probably take most Marketing professionals the rest of the year to get through these three popular business book titles, but the truth is I have five other fascinating books sitting right here, up next in the cue, and deserving some attention. Because I have yet to read these books, I've grabbed the descriptions from their respective websites (so, please don't mind some of the Marketing blather)...  Click here to view the full post.

Pick up one of these today and expand your mind, learn new things, and become a better marketer!

Carissa Newton | Marketing

According to the U.S. Chamber of Commerce, global corporate assistance for the recent and ongoing crises in Japan has exceeded $183 million.

While some companies have had their hearts in the right places, execution of their humanitarian efforts has not always been well-planned. Consider the company that was taken to task for a Facebook posting saying that it would donate $1 to the Japanese reconstruction effort for every Facebook "like" it got. Tacky.

When planning your company's response to a humanitarian crisis, keep a few common-sense guidelines in mind. To find out what these guidelines are, click here to read the rest of the BtoB Magazine article.

Carissa Newton | Marketing

[Editor's note: this is the second in a series of posts celebrating the history of our company on the anniversary of Delivra's founding. If you missed the first installment, you can read it here.]

Like many American companies, Fred Delivra & Co. played a role in supporting the Allied war effort during World War II, and was profoundly changed by it, suffering both losses and triumphs. 

The first loss occurred even before the U.S. formally joined the fighting. Fred Delivra's right-hand man, Alphonse Jones, suddenly resigned his post in December 1940 to fight alongside the British in North Africa. Jones had formerly been a soldier-of-fortune, and told Fred that he found the life of a deliverability manager too "passive" and "unfulfilling." Jones' adventure was short-lived, though; he disappeared during a German offensive in Libya in April 1941. 

Jones' presumed death haunted Fred Delivra, and cemented his devotion to the Allied cause. When America declared war, he was quick to volunteer his services, but found no takers in Washington, due to suspicions concerning his ambiguous national origin. However, military planners soon found themselves in need of Delivra's legendary skills in pigeon training. The generals' forward-thinking prevailed over the bureaucrats' fears about Delivra's loyalty, and President Roosevelt personally requested Fred's services, which were gladly given. 
 

Delivra's pigeons proved unerring in their accuracy and targeting instincts, earning several Dickin Medals for "conspicuous gallantry and devotion to duty." The success of the so-called "Minneapolis Project" resolved any questions about Fred's loyalties, and led to Fred Delivra working for the newly-formed Office of Strategic Services. Not everything about his role in the OSS is known, but according to documents declassified by President George H.W. Bush in 1990, we at least know that Delivra worked to secure communications between the Allies and the resistance in France and Holland. Also, British documents show that, near the end of the war, Delivra was working on a system of validating authenticity of messages carried by pigeons. Following the fall of Berlin in May 1945, Fred Delivra's proposed Pigeon Key Identified Message (PKIM) system was no longer seen as necessary, and was never implemented, but his design has been cited as an inspiration for the email authentication technology of today. 
 

Fred Delivra also played an important role in the organization of the Yalta Conference in February 1945 to discuss the reconstruction of postwar Europe. Delivra was responsible for supervising messengers, telegrams, and translation, as well as snacks and afternoon tea. This latter role proved most valuable, as Fred's daring introduction of American-style orange soda was well received by Josef Stalin, and led to a softening of the Soviet leader's stance against the inclusion of France in the eventual occupation of Berlin. 
 

Meanwhile, back on the homefront in Indianapolis, Delivra's facilities had been quickly converted to wartime production shortly after the bombing of Pearl Harbor, when the nation's electronic mail needs shifted abruptly from commercial to military communication. A contract with the Office of War Information--the company's largest order to date--called for Delivra to establish a Design Services team to create propaganda posters to rally popular support for the war and to encourage conservation, productivity and vigilance. But with the men and pigeons of Delivra serving the cause of freedom overseas, it fell to a workforce of mostly women to keep Delivra's messaging factories in production, breaking a 40-year tradition of chauvinism, because of what Fred Delivra termed "patriotic obligation." Teletype operators worked tirelessly to relay messages between GIs and their loved ones back home, and to publish to the American forces the latest news from the States.

The acceptance of female employees in the work force, the diversification of services to include design, and the exposure of an entire generation of Americans to electronic messaging would lead, in the decade that followed the war, to unprecedented growth and prosperity for Delivra & Co., and for its founder, who returned to Indiana after turning down the ambassadorship to the newly-formed nation of Syria. However, Delivra has never ceased remembering the sacrifice of its employees who gave their lives in World War II: 
 

Army 
Buck Taylor
Christopher Bligh
Christoper Smith
Christopher Thompson
Giuseppe Amato
Patrick Donnelly
Salvador "Sonny" Juarez

Navy
Arthur Stone
Lawrence Douglass

Pigeon Corps
Aphrodite
Millie
Little Freddie IV
Zeke

 

We have talked about the Email Experience Council a number of times here on eMailChatr, but I have to say they are ONE of my favorite go to resources when I need objective third party email marketing information.  If you have not checked it out already, they are definitely one to add to your favorites list.  There are resources for:

• Blogs
• Email Marketing Stats
• Best Practices
• Industry Research
• Articles from thought leaders in the industry
• Reading lists focused on Email Marketing
• Glossary for Email terminology

The eec, the email marketing arm of the Direct Marketing Association, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.  Check it out today!

Carissa Newton | Marketing

"To be or not to be: That is the question." This line was made famous more than 400 years ago by Shakespeare's Hamlet; it was at this point in the play that Hamlet meditated on human destiny. The same question is being asked by marketers today as they meditate upon their social media destiny -- and, to many, the answer is a resounding "yes!"

"To post, or not to post" certain content is, perhaps, a more relevant question in the age of social media. It appears that some advice is warranted; a number of companies have recently suffered the slings and arrows of outrageous comments on Facebook, Twitter, and elsewhere.

Kenneth Cole, for example, made light of the unrest in Egypt in a commercial Twitter message. The company posted: "Millions are in uproar in #Cairo. Rumor is they heard of our new spring collection now available online at http://bit.ly/KCairo -KC." The Twitter community thought there was "nothing noble" in the company's blatant piggybacking on the crisis in Cairo to promote its spring collection; followers slammed the company for being insensitive.

So, how can a marketer gauge what content is acceptable for marketing via social media and what is not? Alas, poor marketer, I shall tell you.

To read more of this iMedia Connection article and find out what content is acceptable for marketing via social media, click here!

Carissa Newton | Director of Marketing

Thanks to my friends over at Slingshot SEO, I learned of a really cool new service offering inspiration and insight to email marketers everywhere.  Recently released in a beta version, Emailium is a really cool web-based application that provides a database of email samples.  Check it out here!

After learning about Emailium, I immediately signed up for the beta trial they are offering.  I was very impressed with the service and how you can virtually search on a number of things...email color theme, industry, sender, and much more!  It's such a great resource, I have already shared it here at Delivra with our team.  Check out this screenshot of the application...I searched for email with the color RED.  How cool is that?

Recently, I had the pleasure of meeting the founder James Paden in person!  He visited Delivra to learn more about our services, but also to hear direct feedback on Emailium from some local users.  We were thrilled to meet him and to hear about some exciting developments already under way for the application.  James was kind enough to even come bearing gifts!  We now are sporting our very own Emailium tees around the office.

If you haven't already visited the site or signed up, don't miss out!  This is a must-have resource for any email marketer.  No time to design your emails?  Not to worry, Delivra's Design team is here to help!  Contact us today to get started...

Carissa Newton | Marketing 

MarketingVox recently wrote an article about how Keith Ferrazzi, CEO of The Relationship Masters Academy and founder and CEO of Ferrazzi Greenlight, is incorporating Text-to-Subscribe into his marketing efforts to increase conversions after speaking engagements. Here is an excerpt from the article: 

"Keith Ferrazzi, CEO of the Relationship Masters Academy and founder and CEO of Ferrazzi Greenlight, is no stranger to the consulting, training and sales lecture circuit. He is good at it: when he leaves a speaking engagement he receives many requests for follow-up from prospective leads. Which got him thinking: how to capture these informal requests and translate them into actionable leads and, hopefully conversions?"

For the answer to the question and to read the rest of the article, click here. 

To learn more about Text-to-Subscribe and how Delivra can help you implement that into your current marketing efforts, please contact us today at info@delivra.com or call us at 866-915-9465.

Are you budget crunched?  Time starved?  You don't have to miss out on learning, networking, or even some of the better events!  In fact, just recently I attended a conference virtually and sat in on an online product webinar all in one day.  While I would have loved to have traded the snow and cold weather for sunny California, it was a great way for me to still engage in the events, learn and even network a little.  Pretty cool if you ask me!  Now if I could just find a way to attend all my conferences from a hut on a very warm and sunny beach.  So here's the dish on some great sources for virtual events:

• MarketingProfs-Digital World
• Focus Interactive Summits
• Marketing Conferences

Need more?  Just keep an eye out for virtual conferences, webinars out on the web.  Anytime I learn of these events, I try to share them with everyone I know.  They can be a tremendous resource.  And if you have to miss out on that big conference you would have liked to attend....check out the site, because many are now offering a version of the conference virtually while the live conference is running.  Last year I even attended the National BMA Conference and saw them offering live streaming feeds, so I shared that with the members of our board that could not attend.

Common place for an online marketer, but also can be a great way for any organization to participate, learn, network and grow even when they can't be there in person.  Delivra even offers webinar training to share with customers.  Want to learn more, contact us today at 317-915-9400.

Carissa Newton | Marketing

Today, we unveiled our Text-to-Subscribe feature, allowing marketers to quickly grow their email lists and giving subscribers a new and convenient way to sign up for emails.

The feature enables subscribers to join an email list by texting a keyword to a short code. Subscribers then receive a text message asking for their email address, along with a confirmation email, making the sign-up a double opt-in process.

"We are excited to use Delivra's new Text-to-Subscribe functionality. We see this as a tremendous resource to help anyone grow their list quickly, efficiently and the right way," said Kristen Bassick, Piece of Cake Social Media. "Delivra's responsiveness and ability to get my client up and running quickly have been excellent."

Click here to be directed to the official press release for more information regarding the Text-to-Subscribe feature.

Click here to be directed to the homepage where you can download a mobile marketing whitepaper.

Delivra, one of the original email service providers, has been named to the 2011 Best Places to Work in Indiana list, an annual ranking by the Indiana Chamber.

The program honors the top companies in the state, as determined through both employer reports and comprehensive employee surveys. Winners were selected from two categories: small to medium-sized companies of between 25 and 249 employees and large-sized companies consisting of 250 or more employees. Employee count includes Indiana employees or national employees if there is a parent company.

"Delivra is a special place to work. Our culture is built on customer service and our employees take joy in going above what's expected to turn clients into fans," said Neil Berman, president and CEO of Delivra. "It is wonderful to be recognized by the Indiana Chamber as one of the state's best places to work."

Take a peek at some of the awesome things going on with Delivra!

Recently, Delivra named John Klein director of customer service. He is responsible for building on Delivra's existing support infrastructure, which includes account management, customer support and training, and design. 

Klein joins Delivra from Bluelock, an Indianapolis-based cloud computing and managed IT services company, where he was a customer experience consultant. While at Bluelock, Klein researched and recommended to the executive team ways the company should market, sell, implement and support their services, including metrics to measure and differentiate the customer experience. 

For more information about the new director of customer services at Delivra, please click here to be directed to the official press release. 

As part of a Marketing Sherpa/MECLabs/Marketing Experiments.com request, I am writing to outline the lessons I have learned in my journey as a marketer.  In honor of Randy Pausch's Last Lecture, I hope to convey some of the lessons learned and things I wish I knew early on...

If you had asked me as a child what I wanted to be when I grew up, I'm not sure I can recall an exact career identified early on.  However, I can say that I was quite the entrepreneur.  As early as age 9, I remember babysitting and creating crafts to sell.  I started small....babysitting my sisters, creating macramé baskets for my mother's friends, and later babysitting neighborhood kids & crafting custom-made hair bows for boutiques.  While I wouldn't have been able to articulate this back then, I was in essence becoming a marketer.  I expertly crafted my materials, handed out home-made business cards, and kept extensive files of my clients.

Aspirations become Realizations-The very first lesson I learned is one that came from my parents with regard to these aspirations of mine, they always listened,  took me seriously,  and encouraged me to blossom in the directions I found on my own.  While this seems simple, it is a key to remember whether you are raising children, building a business, working with customers/prospects, or even managing your own career.  Find a mentor or two in your career.  Build a network of colleagues and let the learning begin.  So listen, believe, encourage and engage!

Once I was in high school things began to take shape quickly.  From the Accounting class that Mrs. Patty Allis taught to the DECA Marketing Classes & Clubs, I found my niche.  Mrs. Allis taught me about the importance of integrity and honesty, let's just say we won't talk about how. I will just say....there are no shortcuts in life and it is best to always operate with integrity.  While DECA taught me to shoot for the stars, even if you do miss your own prom.  The one thing I will never forget my DECA advisor saying to me, "Carissa, No one ever put prom on their college resume."  I got it...new lesson-responsibility.  Although even with all this I couldn't get enough of all things marketing and at that point decided that would be my career.  Now the true work began.  Years of college.  Family and kids.  Then back to work.  Sure I did some consulting along the way, but going back full-time was a big adjustment.

You can't always start at the top, but that's OK-I began my marketing career after staying home with my kids.  Did I start in marketing?  No.  In fact, I got my start as a clerk in major insurance company.  I had to work extremely hard.  I had to do the grunt work.  Believe it or not, I am convinced my sole job was to provide every tedious duty known to man...including being assigned to print my first bosses emails for her once per day, so she could read them and make notes.  Yep, you heard right!  In her defense, email was very new to our company.  One thing I learned quickly, but am sure is well ingrained in me anyway, is that I am never too good to do anything.  I set about my days performing every task ever asked with ease and expertise.  But I also set aggressive goals and in less than a year, I was in the marketing department.  Three years later...management.  And eight years into it managing and running all of the marketing technologies for the whole corporation.  Heaven! I found my passion!  So set goals, work to achieve them, and celebrate when you reach them!

The first third of my career I marketed in a corporate environment and it showed me many new lessons I never expected.  I learned the importance of teamwork, relationships, friendships, mentoring, sales process, strategic planning, presenting to anyone, the overall marketing process, but even more importantly how marketing should do more than just create "stuff".

The process is the art, not the science-As my learning progressed I really thought I was learning the science of marketing.  I knew every aspect inside and out.  I even brought new technology after new technology into our discipline.  We had large budgets and large teams.  We even had designers and printers on staff.  We had agencies helping us.  But when I look back at some of that work, I realize that marketing was perceived all wrong.  We were creators of "stuff", we presented at sales conferences our "stuff" and our tactics, never once was marketing a part of the results.  Now granted, the company was and is very successful.  This success happened as a by-product of that "stuff" mentality.  Just imagine if we had started with that end result in mind.   So set a process, create stuff, and maintain consistency-just don't hang your hat on that alone.

Now you may be wondering if the process is the art and not the science, then where does that come in?  This next third of my career I spent building marketing infrastructure from scratch.  I left the corporate world I knew so well for the uncharted territories of the smaller company.  The best part of this with every company has been the entrepreneurial spirit and the ability to create something that would last and grow.  I went into companies with nothing more than a website and a few business cards, being able to craft a plan based on their market was an exceptional challenge.  Something where I could take that plan and implement to drive true results for the company.

Results are the science, and metrics complete the circle-Coming into these organizations I wanted to establish an accountability for metrics and results early on.  You see over the years I noticed the degrading marketing seat at the table.  I saw entire marketing departments let go.  I never wanted that to be me.  I wanted to bring true value even deeper than a brand, an awareness, or a bunch of "stuff".  Now THIS you can hang your hat on!  So measure your marketing, hold yourself accountable and keep that seat at the table to bring results, real results!

There you have it...full circle on my marketing journey.  Although the journey is far from complete folks, we have another third of a career to go if not more.  Can't wait to see what new lessons it will bring for me and for you.  So tell me this:  What's your legacy? What lessons would you pass along to generations to come? Comment today and be part of #LastBlog with me!

Carissa Newton | Marketing

The Last Lecture is a New York Times best-selling book co-authored by Randy Pausch, a professor of computer science, human-computer interaction, and design at Carnegie Mellon University inPittsburgh, Pennsylvania, and Jeffrey Zaslow of the Wall Street Journal. The book was born out of a lecture Pausch gave in September 2007, Really Achieving Your Childhood Dreams.

Pausch delivered his "Last Lecture", titled Really Achieving Your Childhood Dreams, at Carnegie Mellon on September 18, 2007. This talk was modeled after an ongoing series of lectures where top academics are asked to think deeply about what matters to them, and then give a hypothetical "final talk," i.e., "what wisdom would you try to impart to the world if you knew it was your last chance?"

A month before giving the lecture, Pausch had received a prognosis that the pancreatic cancer, with which he had been diagnosed a year earlier, was terminal. Before speaking, Pausch received a long standing ovation from a large crowd of over 400 colleagues and students. When he motioned them to sit down, saying, "Make me earn it," some in the audience shouted back, "You did!" During the lecture Pausch was upbeat and humorous, shrugging off the pity often given to those diagnosed with terminal illness. At one point, to prove his own vitality, Pausch dropped down and did push-ups on stage.

I recently met with a company that we work with to strategize content and how best to implement their email marketing plans.  The first question I heard from the CEO was, "how do we produce the amount of content you are laying out in the plan?"  I stopped for a minute to try to understand their concerns.  We talked a bit more and he explained how he didn't  have a ton of time and no one on staff had time to squeeze it in either.  For many, this might have been a stopping point to any marketing efforts.  However, I believe there is content in what you do everyday and you just have to think about it differently and not be afraid to repurpose from time to time.  Think about it, I bet as I list these items out you are nodding your head to at least a few.  Let's begin.....ready, set, go:

1. Brochures or Catalogs: If you have pre-existing collateral, don't be afraid to reuse bits and pieces of it in your ongoing communications.  Chances are, your audience might never have even seen it before.  And for those that have, it becomes a nice refresher.
2. Website, Articles, or Blog: Have any of these?  I would bet you have at least one if not more.  Take that content and use pieces to fill out email content in newsletters or to add in with a new call to action.
3. Customer Stories: We all love stories and customers love to hear how others worked with you.  Customer stories give a great frame of reference, but also provide a certain level of creditability.  Don't have a story?  Contact a customer that would be willing to share.  You'd be surprised who might take you up on the offer.
4. Headlines, Industry News, or Company Position: This is a big resource to never forget.  Companies often forget they are the only tie between their customer and the industry.  It may be old news to you, but your audience and customers are likely hungry for more of that information.  Or they might want to hear your take on it.
5. Tips & tools: Ever have a quick list of things you recommend or share with clients?  Share those with your audience and they will consider it a great resource.

Didn't take long did it?  Content is often right under our noses.  Content that can be used for email marketing, website, social media, or even blogging.  Just remember the golden rule of repurposing...

Always give credit where credit is due and always link when you can to additional content or the source.  The author will appreciate it and your audience will too!

Now it's time to get busy filling in your calendar of email activity, go forth and find that email content and send, send, send my friends!  Need more ideas on email marketing, contact us at info@delivra.com or at 317-915-9400.

Carissa Newton | Marketing

Triggered emails are an essential piece to any email marketing program and they can save you, as a marketer, some much needed time. They perform well because they are in direct response to an action that your audience has taken; however, few marketers use them enough in their emailing. A triggered email message can be set up to be automated and sent out to a customer once they complete an action.  For example, a payment confirmation email can be sent out to a customer that has recently purchased an item from your online store.

6 Trigger E-mails You Simply Must Do in 2011 by Amy Africa is a well - written blog post that does a great job of highlighting six examples of these kinds of messages that can be sent to an audience.  I suggest reading through it and implementing some of these into your own email marketing efforts in order to increase the engagement of your mailing list.

Need help setting up triggered emails in your program?  Contact us today at 317-915-9400 and we can help you!

Carissa Newton | Marketing

For those of you that may have missed the Delivra annual update press release, we are sharing it in today's blog post.

Delivra reports continued growth in revenue and new customers throughout 2010. The company reported a 36 percent increase in revenue over the last six months of 2010 compared to the same period in 2009. The company's outlook for 2011 calls for continued growth.

Delivra attributes its growth in 2010 to several key events, including integrating and partnering with companies, such as Flimp, Omniture, and TabSite, which gives customers a greater variety of services.

Other highlights from 2010 included Delivra being named one of the Indiana Companies to Watch; eMailchatr, the Delivra blog, being named one of the Top Indiana Blogs of 2010; and Delivra ranking on the Lead411 Technology 500 List.

"Delivra looks forward to the new year as an opportunity to work aggressively to meet the email marketing needs of our clients. We want to continue to offer them new improvements to the software; more convenient ways to create, send, and track emails; and advanced capabilities through integrations with other companies," said Neil Berman, president & CEO of Delivra.

It's that time of year where organizations are starting to use funds they planned out for their budgets and are determining what they will do in the new year.  If you are like me, you now have your budget in place and are starting to implement plans that get results, but you are also looking for the efforts that will bring the biggest bang for your marketing buck.

Last year Marketing Sherpa released the 2010 Email Marketing Benchmark report highlighting the budgets, tactics, and efforts that would be focused on email marketing.  At a minimum, email budgets were forecasted to rise by over 25% with some industries reporting increases as large as 50%.  At Delivra, we can clearly see those forecasts coming to life as highlighted in our recent blog post about record email volume.

The question is though, are you just batch and blasting those emails or are you sending with intention?  If you are simply sending messages without a plan to back up that budget, you are filling your wallet with empty intentions.  So, how can you be intentional about your email marketing planning?  Here are a few tips...

1. Ask your audience: Novel idea I know, but you'd be surprised by what you learn from implementing a preference center or sending a simple survey asking your audience what they want.  What better way to engage!
2. Create an editorial calendar: It doesn't have to be fancy or complicated, but it is a helpful exercise to plan out all of your marketing activities.  Map in your email marketing and see where you have crossroads.  Calendars can be managed online, like with Google Calendars.  It enables you to see where you have gaps or where you might be flooding your audience, then make adjustments.
3. Segment, segment, segment: Not everyone in your database wants to hear the same thing.  Or even receive the same thing every time you send.  Use their preferences or data characteristics to custom tailor each message to what your audience wants to hear from you.
4. Measure, monitor, and adjust: You can't just set it and forget it.  All marketing should be monitored on an ongoing basis to ensure that the tactics you have employed are working.  Otherwise you are just back to creating "stuff" and "stuff" isn't what will get you results.  Marketing by the Numbers: A Thirteen Minute WhyTo on Marketing A Law Practice from Carolyn Elefant on Vimeo.

Just a few quick and easy extra steps that will take your marketing budget to the next level and keep your wallet expanding for years to come.  Want to learn how your email marketing can be more intentional?  Contact us today at info@delivra.com or at 317-915-9400.

Happy Budgeting!

Carissa Newton | Marketing

The blogosphere has been ablaze with some calling the deal "genius" while others calling for greater Securities and Exchange Commission scrutiny of these types of secondary market transactions. While the terms of the deal may be subject to interpretation, there is little doubt that companies in the tech sector will continue to make front page headlines in 2011.

Recently, we've seen a number of Indiana's tech companies rise in prominence. In fact, in December 2010, Lead411 announced its list of the Technology 500. To be eligible, companies must be privately held, headquartered in the United States with over $1 million in revenue in 2009.  The rankings were determined by calculating the highest percentage revenue growth between 2007 and 2009. Seven Indiana companies made the list to include Scale Computing (ranking an impressive second overall), BlueLock, Vontoo, Iasta, ExactTarget, Angie's List and Delivra.

So, what makes the Crossroads of America so attractive to emerging tech companies and what drives their growth?

To read the rest of this Inside Indiana Business article, click here.

Delivra, one of the original email service providers, announced it's integration with Adobe SiteCatalyst®, powered by Omniture®. The integration enables marketers to send email messages to specific list segments based on the online activity of customers. By tying email marketing and web analytics together, marketers can optimize conversion of online transactions and increase revenue.

"The integration of Delivra and Adobe automatically merges email and analytics data and is providing additional insight to help us understand how our email recipients utilize our website and how our email affects other sources of web traffic," said Rob Schmalz, of Central Restaurant Products. "I am equally impressed with the ability to create custom segments within Adobe SiteCatalyst that trigger timely and relevant emails in Delivra to target specific behaviors."

For more information about the Delivra and Omniture integration, click here to be directed to the press release.

The Second Annual Inspire Awards, an event to benefit College Mentors for Kids, is now accepting nominations. For those that don't know - College Mentors for Kids is a non-profit organization that has inspired children and college students through mentoring for 15 years. The Inspire Awards celebrate the efforts of individuals and organizations for mentoring, which have inspired excellence in the workplace or the community.

Now, you have the opportunity to nominate a deserving mentor for recognition. The deadline for nominations is January 26, 2011. All you have to do in order to nominate someone is click here to  fill out a brief online nomination form and tell why you think that nominee should be considered.

The awards luncheon will be held on February 23, 2011 at the Indiana Roof Ballroom.

Carissa Newton | Director of Marketing