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I don't know about you, but email marketing isn't the ONLY marketing function I handle these days.  In fact, it is one function of about 500 others.  In addition to that, unless you go to school for Web design many schools never even cover email marketing, HTML, or even the web-based technologies that we are all using today to manage those hundreds of things we do.  I doubt anyone can disagree that email marketing, when done right, generates tremendous ROI.  According to the DMA just last year, email marketing can generate as much as $43 of ROI for every ONE DOLLAR you spend.  That's pretty powerful when you think about all of the other marketing methods and tactics that are typically generating one-to-one or two-to-one at best.  And isn't that what it is all about?  ROI-Return on Investment.  Here is a very simple video to learn the concept of ROI...

In today's economy if you are a marketer that isn't measuring each tactic and the results it generates, then you are likely headed for the same demise as the 8 Track Player, the Walkman, or even very soon, the CD!

So NOW you truly get it and you begin marketing by the numbers.  You know email brings the greatest result and you want to integrate more into your strategy, now what?  Well, if you are like me you are juggling all things marketing and cannot self-teach yourself HTML overnight.  there are still a few things you can do to be successful.  Here's my list of three things that will guarantee your marketing superstar status regardless of your knowledge of HTML:

1. Use an Email Marketing Service Provider (otherwise known as an ESP) to manage your campaigns.  You see, with an ESP you get the software to build, send and track each campaign with ease.  In fact, almost all ESPs have very user-friendly editors & templates in which you can use to build your HTML message.
2. Find resources that help you along the way...whether you design in Dreamweaver, FrontPage or in an ESPs editor, finding email marketing or HTML tips and guides to reference along the way will help you a ton!  Email Marketing Reports has an excellent article where they reference over 50 articles on HTML and email design.  The Email Experience Council offers research, blogs, and webinars for you to learn more.  In fact, even Delivra offers webinars to our customers now to learn more about the email basics and next steps.
3. Outsource your design work.  It's not unheard of!  We,  as marketers, outsource PR, web design, and many other projects....you can outsource your email design as well and be more effective with the strategy to implement each campaign.  Here at Delivra, we have a full-time design team that can provide advice, custom project-based services along with full-service.  Not only is it a great service for your investment, their design often makes mine blush!  You can even follow their tips, hints, and tricks in our blog in the Design Category.

Hope this blog post provided you some insight and resources to get started today!  Drive powerful results with email marketing today and let me know what questions or comments you have.  Comment today!

Carissa Newton | Marketing