When working with HTML in emails it is very important to know what works and doesn’t work. Below are some tips that can help make sure everything is readable and works well in different email clients.
1. Maximum recommended mailing “weight” is 50kb, which includes the actual HTML document (10kb or less is ideal) to be delivered and all referenced images (40kb or less). Minimize mailing weight as much as possible through image optimization, markup refinement, the removal of all embedded comments and indentation, etc.
2. Layouts should not exceed a web-standard 600-pixel width limit. Layouts should accommodate the resizing of copy by recipients changing their default font sizes.
3. Do not rely on BODY attributes (i.e. – background image, background color, text color, link color, etc.) or markup present in the HEAD of HTML documents, as web-based clients tend to filter out such layout cues prior to final presentation.
4. Do not use any form of stylesheets, whether it be in the HEAD tag (e.g. - CSS) or inline stylesheets.
5. JavaScript should be avoided as many email clients filter it out.
6. Avoid reliance upon the background image attribute. Any kind of background image whether it be in <body>, <td>, or <table> may not render properly in all email clients.
7. Avoid using Image Maps. Many email clients strip out all Image Maps.
For more tips on how to improve your emails, click here for some from our design experts.
These tips are just a taste of the knowledge of email that Delivra has. Contact Delivra today and be in the hands of email experts to make sure your mailings look great and get out the door.
Patrick Love | Marketing
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