Brand and reputation are arguably among a company's most valuable assets. For years, perception and word of mouth were intangible assets. Today, however, a brand's reputation is more easily discernible in a world where a simple keyword search can garner results that range from good to disastrous. That tangible presence can quickly turn viral and make or break a brand within hours of being posted.
So how can marketers manage their brand in the age of Twitter, Facebook, and YouTube? Click here to read the full article.
Carissa Newton | Marketing
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