According to the U.S. Chamber of Commerce, global corporate assistance for the recent and ongoing crises in Japan has exceeded $183 million.
While some companies have had their hearts in the right places, execution of their humanitarian efforts has not always been well-planned. Consider the company that was taken to task for a Facebook posting saying that it would donate $1 to the Japanese reconstruction effort for every Facebook "like" it got. Tacky.
When planning your company's response to a humanitarian crisis, keep a few common-sense guidelines in mind. To find out what these guidelines are, click here to read the rest of the BtoB Magazine article.
Carissa Newton | Marketing
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