Last year freight logistics company FreightCenter.com catered to both b-to-b and b-to-c customers. However, the customer split was uneven: 70% of its clients were consumers and only 30% were businesses. This was a problem, said Sylvia Pankiewicz, marketing manager for FreightCenter.com, because consumers aren't usually repeat customers. "With consumers, you're probably dealing with someone who is a one-time shipper moving furniture from an estate sale or doing a small corporate relocation," she said. "Commercial customers are taking multiple shipments many times each week or month."
Hoping to nurture the commercial customers it did have and gain new ones, FreightCenter.com - along with e-mail service provider Delivra - launched its first e-mail marketing campaign in January 2009.
Click here to read more about FreightCenter.com and how they were able to build their B2B customer base using email.
If you'd like more information about how Delivra could help you increase your customer base, don't hesitate to go online to the Delivra website or give us a call at 866.915.9465.
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