Only 1% of e-mail marketers send an automated welcome message to new subscribers, according to Listrak. This is a shame because welcome messages have the highest open rates of all email campaigns, Listrak says. (via MarketingCharts)
Given that - and given the fact that a new subscriber is the most positive of all customer touchpoints there could be - it is not surprising that few marketers take advantage of another, more depressing customer touchpoint to reach out and communicate: when he or she unsubscribes.
To read more of this MarketingVOX article, click here.
For more information on honoring your email recipients' preferences, click here. If you'd like assistance in learning more about the best way to handle unsubscribes, please contact Delivra today! We're here to help.
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